Digital Marketing Specialist
Full-time, remote (work from anywhere)
We’re looking for a Digital Marketing Specialist with a minimum of 2 years of hands-on experience in paid ads, email marketing, and Shopify site management. This is a high-impact role perfect for someone who thrives in fast-paced environments and knows how to blend data with creativity to drive measurable growth.
What You Will Do 🪄
Strong foundational knowledge of Google Ads, especially Performance Max (PMAX), Shopping, and Search Campaigns
Capable of writing compelling ad copy, performing keyword research, and analyzing campaign data to improve ROI
Familiarity with Meta Ads is a plus (Facebook & Instagram)
Confident working with the Shopify Theme Editor and various Shopify apps
Able to troubleshoot basic Shopify bugs, maintain store hygiene, and resolve Shopify related customer/order issues
Experience with Google Analytics, GTM, Shopify Analytics
Strong aesthetic eye, brand understanding, and conversion-focused mindset to contribute to landing page ideation, layout planning, and CRO (Conversion Rate Optimization)
Proficient in Canva for quick creative ideation and brief to share with design team
Hands-on experience with tools like Semrush, Google Search Console, Google Merchant Center, and Bing Webmaster Tools
Collaborate with SEO agencies to improve organic traffic, keyword rankings, clicks and CTR
Hands-on experience with email marketing platforms, preferably Klaviyo
Understanding of key D2C email flows such as Welcome Series, Cart Abandonment, and Lead Magnets
Able to ideate emails, review copy/design, and suggest improvements based on brand guidelines
Work cross-functionally with internal teams (e.g. graphic designers) and external partners (SEO/email agencies, developers)
Coordinate asset needs like Google Shopping thumbnails, landing page creatives, and email visuals
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