Offer summary

Qualifications:

Proven experience in lead generation or sales support roles., Familiarity with LinkedIn Sales Navigator, CRM systems, and market research tools., Excellent communication skills for outreach via email, LinkedIn, and calls., Bachelor's degree in Business, Marketing, or related field preferred..

Key responsibilities:

Identify and qualify high-quality B2B leads using research tools.

Conduct outreach through email, LinkedIn, and calls to engage prospects.

Maintain accurate records of interactions and lead status in the CRM.

Collaborate with sales and marketing teams to optimize lead generation efforts.

Job description

About Penbrothers

Penbrothers is an HR & remote talent management partner and one of the fastest growing companies in the Philippines. We provide talented Filipinos with global opportunities in high-growth startups and dynamic companies, from the comfort of their own homes.

About the Client

Our client is a global technology services company that helps organizations unlock the power of data, drive digital transformation, and become intelligent enterprises. With a strong presence across South Africa, the UK, and Australia, they partner with clients to deliver business intelligence, advanced analytics, and enterprise performance management solutions that drive better decision-making.

About the Role

We are looking for a Lead Generation Specialist to support the sales team by identifying, sourcing, and qualifying high-quality B2B leads. This role plays a vital part in driving pipeline growth through proactive outreach using tools such as LinkedIn Sales Navigator and CRM systems. You’ll collaborate closely with sales and marketing teams to fuel top-of-funnel activity and support revenue growth goals.

Work hours: 9AM - 4PM Australian Time or 7AM - 4PM Philippine Time

Work set-up: Remote

What you’ll do

Lead Sourcing & Research

Use tools like LinkedIn Sales Navigator and Clay to research and identify potential leads in line with the company’s Ideal Customer Profile (ICP).
Build and maintain segmented lead lists in the CRM (e.g., Dynamics).
Conduct market research to better understand buying personas and company landscapes.

Outreach & Follow-up

Conduct outbound communication via email, LinkedIn, and occasional cold calls to engage prospects.
Qualify leads through conversations, gather interest, and schedule discovery meetings with Sales Executives.
Follow up on Marketing Qualified Leads (MQLs) from campaigns.

CRM & Pipeline Support

Accurately document all outreach and lead interactions in the CRM.
Maintain real-time updates on lead statuses, engagement levels, and conversion progress.
Generate regular activity and pipeline reports for sales and marketing teams.

Collaboration & Feedback

Participate in sales pipeline meetings and share insights on lead quality and campaign responsiveness.
Provide marketing with feedback on messaging effectiveness and lead insights to refine future campaigns.

Required profile