SEO Executive

Role Summary:

We are looking for an enthusiastic and analytical SEO Executive to join our Marketing Team. In this role, you will be responsible for planning, understanding and executing SEO strategies to increase our website’s visibility and organic traffic. You will play a key role in driving qualified leads through search engine optimization and contribute to our overall digital growth.

Key Responsibilities:

• Conduct keyword research aligned with the integration industry (ERP, CRM, eCommerce, SaaS).
• Optimize website content, blog posts and landing pages with relevant keywords and best SEO practices.
• Identify and fix on-page SEO issues including meta tags, headers, URL structures, image optimization, internal linking, and page speed improvements.
• Perform technical SEO audits and work with developers to implement fixes.
• Plan and execute off-page SEO strategies including backlink building, guest blogging, and outreach campaigns.
• Monitor and report performance metrics using Google Analytics, Google Search Console, SEMrush or Ahrefs.
• Collaborate with content writers and the marketing team to ensure content aligns with SEO strategies.
• Keep up to date with the latest SEO trends, algorithm changes, and industry best practices.
• Support app marketplace listing optimization (e.g., Zoho Marketplace, Shopify App Store, etc., if applicable).

Required Skills & Qualifications:

• 2 years of hands-on SEO experience
• Strong understanding of on-page, off-page, and technical SEO.
• Proficiency in SEO tools: Google Analytics, Google Search Console, SEMrush/Ahrefs, Screaming Frog, etc.
• Basic understanding of HTML, schema markup and website architecture.
• Familiarity with WordPress or other CMS platforms.
• Strong analytical skills with attention to detail