Director of Demand Generation & ABM - Cybersecurity
Offer summary
Qualifications:
5-7 years of experience in B2B SaaS, preferably in cybersecurity., Deep expertise in demand generation and account-based marketing (ABM)., Proficiency with marketing automation tools like Hubspot or Marketo, and ABM platforms such as Demandbase or 6Sense., Strong analytical skills with a data-driven approach to optimize marketing campaigns..Key responsibilities:
- Design and execute multi-channel marketing campaigns to generate qualified pipeline.
- Develop and implement ABM strategies to engage and convert key accounts.
- Collaborate with sales, product, and customer success teams to ensure compelling messaging.
- Analyze campaign performance and manage marketing budgets to maximize ROI.
Job description
Who is SimSpace:
SimSpace launched in 2015 with a singular purpose – addressing the most urgent and sophisticated cybersecurity challenges to reduce risk for our most vulnerable and valuable infrastructure. The organizations around the world that we depend on every day to keep our loved ones safe and secure. Our healthcare facilities, schools, financial institutions, transit centers, grocery stores, and workplaces just to name a few. To deliver global resiliency, we provide an elite cyber range platform to curate unassailable cyber defenses, data driven decisions, cutting edge training labs, live attack scenarios, and extensive individual and dynamic team readiness training.
SimSpace works as OneTeam to elevate humanity around the world. We are committed to continuously improving and delivering a cultivated member experience whether that is accomplished through focusing on supporting our client’s teams or our own mission driven SimSpacers.
We are an international company headquartered in Boston's Fort Point in the U.S. If you are interested in elevating the technology and creative solutions necessary to secure and safeguard our future while working alongside others who share your passion for purpose and development, we want to meet you!
Why should you choose a career at SimSpace?
We are an organization that is focused on building our culture and mindfully enhancing our atmosphere everyday which is why we have collaborated on an integral value system. Our governing philosophy of being Human Centered is deeply embedded within our value system. We apply this philosophy to every one of our internal team members, external clients, and their customers.
Our core values:
- Serve to Protect – We provide safe space, deliver on the mission, and elevate humanity
- Acquire Understanding – We seek and provide clarity 10x, cultivate comprehension, and believe information goes both all ways
- Operate as Innovators – We stay curious, practice consistency over intensity, and continue to be the change we need in the world
- Teamwork Without Borders – We are never alone, we solve for all, and keep people at the heart of everything we do
SimSpace is seeking a Director of Demand Generation and Account-Based Marketing tto lead and execute high-impact marketing campaigns that drive engagement, pipeline growth, and bookings for SimSpace. In this role, you will be responsible for designing and managing targeted campaigns that attract and nurture contacts from our targeted accounts through the buyer’s journey.
This position requires a strategic thinker with deep expertise in demand generation and account-based marketing (ABM) and dep familiarity with digital marketing and marketing operations. You will work cross-functionally with Sales, Product, Customer Success, and Marketing to build and refine campaigns that convert targeted prospects into customers.
As a Marketing leader, you’ll play a pivotal role in building and scaling a highly efficient marketing pipeline generation engine that continuously leverages data-driven insights and constructive feedback to optimize campaigns and maximize ROI.
What you’ll be doing as the Director of Demand Generation and ABM at SimSpace:
- Develop and execute multi-channel campaigns to drive qualified pipeline.
- Design and implement ABM strategies, processes, and software to educate, engage, and convert key accounts in collaboration with Sales.
- Optimize all marketing efforts, spend, and ROI across all paid and organic channels, including sponsored and owned field events and trade shows, paid media, SEO, email, and our own website.
- Partner with Pre-Sales, Sales, Product, CS, and Product Marketing to ensure usage of only compelling messaging and assets that are produced by Product Marketing.
- Leverage and support existing marketing software, including but not limited to Salesforce.com, Hubspot, Asana, etc, while also building out and supporting the marketing tech stack to enable the efficient execution of marketing campaigns.
- Regularly analyze and report out on campaign performance to key stakeholders.
- Manage demand generation and ABM marketing budgets to ensure efficient allocation and maximum impact.
What makes a successful Director of Demand Generation and ABM at SimSpace?
- You have knowledge and experience in the cybersecurity industry.
- You enjoy building a highly efficient marketing generation and ABM engine from scratch and on a constrained budget.
- You are expert at managing within a demand generation and ABM budget.
- You are data-driven and continuously seek opportunities to optimize marketing performance.
- You thrive in a fast-paced environment and can manage multiple initiatives simultaneously.
- You excel at aligning marketing campaigns with business objectives and revenue goals.
- You have a passion for innovation and testing new approaches and trialing marketing tactics to optimize demand generation and ABM outcomes.
Who you are:
- 5-7 years of hands-on experience in B2B SaaS, preferably all in cybersecurity, with a strong focus on ABM best practices and technology.
- Hands-on expertise with essential MarTech software, including marketing automation (Hubspot or Marketo preferred), ABM (such as Bombora, 6Sense, Demandbase, etc), and Salesforce.
- Ability to work East Coast hours to match our team, generally starting around 9:00 a.m. Eastern.
- Expertise in executing mutli-channel marketing campaigns across digital, social, and field channels.
- Highly analytical and a channel-specific ROI and test/learn mindset focused on optimizing campaigns based on data and constructive feedback.
- Proven track record of driving qualified pipeline in commercial accounts within the Global 500 enterprises.
- Strong track record of collaborating across marketing, Pre-Sales, Sales, Product, Customer Success, and Finance teams.
- Compensation. Base salary range: $155,000 - $175,000, reflecting our confidence in your expertise and impact, with the opportunity for annual bonuses tied to company performance and individual contributions.
- Health & Wellness. Comprehensive medical, dental, and vision benefits, plus savings plans—coverage starts on day one!
- Mental Health Support. Access to company-paid counseling, coaching, and resources for you and your family through Spring Health.
- Financial Well-Being. Plan for your future with a 401(k)-retirement savings plan featuring a company match.
- Flexible Time Off. Take the time you need with unlimited vacation and dedicated health & wellness days. SimSpace provides flexible solutions to meet the diverse work-life needs of team members.
- Parental Leave. Paid leave plans to support you and your loved ones during life’s most important moments.
- Ownership Opportunities: Equity stock options at hire, with annual performance-based grants—become an invested stakeholder in our shared success.
- Referral Rewards: Earn $1,500–$3,500 for every qualified hire through our employee referral program.
- Peloton Interactive Wellness Program: Full- and partial- subsidized membership plans and equipment discounts to help you reach your personalized fitness goals.
- Continuous Learning: Access a LinkedIn Learning membership to prioritize your personal and professional development.
- Social Connections: Monthly reimbursements for meaningful connections with teammates through our SocialSpace Community.
- Extra Perks: Legal plan coverage, pet insurance, wellness reimbursements, and more to simplify life’s details.
SimSpace is an Equal Opportunity Employer:
In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.
SimSpace is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, pregnancy, genetic information, disability, status as a protected veteran, or any other protected category under applicable federal, state, and local laws. We are committed to providing an inclusive and welcoming environment for all members of our staff, clients, volunteers, subcontractors, vendors, and clients.
Research shows that women and people from underrepresented groups only apply to jobs if they meet all of the qualifications. However, no one ever meets 100% of the qualifications. SimSpace encourages you to break that statistic and to apply. We look forward to your application!
We also consider qualified applicants regardless of criminal histories, in accordance with applicable law. We are committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need assistance or accommodation due to a disability, please contact careers@simspace.com.
SimSpace does not accept unsolicited resumes from employment agencies.
Actual compensation for the position is based on a variety of factors, including, but not limited to affordability, skills, qualifications and experience, and may vary from the range.
Required profile
Experience
Other Skills
- Analytical Thinking
- Communication
- Problem Solving
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