Performance Marketing Lead

About the role:

You will be a highly impactful Performance Marketing Lead if you:

• Possess an extensive track record of developing and leading high-impact, multi-channel performance marketing strategies that demonstrably drive business growth (including Paid Social, Search, Display, App Marketing, etc.).
• Are a highly strategic and analytical leader, adept at translating complex data into actionable business strategy, setting direction, and making informed decisions under uncertainty.
• Have a proven ability to identify and drive strategic initiatives, including evaluating new channels, technologies, and methodologies to ensure continuous improvement and innovation within the performance marketing function.
• Possess good communication skills, capable of presenting strategy, performance, and complex concepts clearly to cross-functional partners.
• Are an inspirational team player who leads a team effectively with a passion for innovation, dedicated to mentoring and developing a high-performing team of performance marketing professionals.
• Have proven experience managing and developing digital marketing managers and specialists, and dealing with 7 figures monthly budgets. 

What you bring to the table:

• Minimum 6-7+ years of experience in performance marketing, with a solid experience in App Marketing and a relevant experience in a high-growth B2C App sector.
• Proven experience (minimum 4 years) managing and developing digital marketing professionals or teams.
• Deep strategic understanding and demonstrable success overseeing large-scale campaigns across core performance channels like Paid Social (Meta, etc.) and Google Ads (Search, UAC, Display, YouTube).
• Exceptional analytical and quantitative skills, with the ability to translate complex data and modelling outputs (e.g., attribution, incrementality testing) into actionable digital strategy.
• Strong proficiency with core analytics and advertising platforms; strategic understanding of the marketing technology landscape (e.g., MMPs, automation tools).
• Proven ability to manage significant marketing budgets effectively and demonstrate strong ROI.
• Excellent strategic thinking, problem-solving, and decision-making capabilities.
• Outstanding communication, presentation, and stakeholder management skills.
• Right to work in the US.

Bonus points if you:

• Have direct experience managing or implementing third-party tools such as Smartly, SA360, DV360.
• Have experience scaling activity on emerging social/video platforms (e.g., TikTok, Snapchat, CTV).
• Are familiar with AI tools and have experience leveraging them to improve team productivity and maximise ROI.
• Have experience with advanced measurement techniques like Marketing Mix Modelling (MMM) or incrementality testing.
• Have experience working in the financial/fintech sector and  in multiple international markets.

What you will own (Role and responsibilities):

Reporting to the Performance Marketing & Market Launcher Director

Team Leadership & Development:

• Lead, mentor, and develop a team of performance marketing professionals (including Manager and Senior Manager levels), setting clear objectives, providing regular feedback, and fostering career growth.
• Cultivate a culture of high performance, accountability, continuous learning, data-driven decision-making, and collaboration within the performance marketing team.
• Ensure the team has the resources, tools, and support needed to achieve their goals.

Strategic Performance Marketing Leadership:

• Define, own, and champion the overall performance marketing strategy across all paid channels, ensuring tight alignment with overarching business objectives, target audiences, and new customer goals.
• Oversee the planning, execution, and optimisation of all paid media campaigns managed by the team, providing strategic guidance and ensuring adherence to best practices.
• Drive innovation in channel mix, targeting strategies, bidding algorithms, creative testing methodologies, and measurement approaches.
• Stay at the forefront of the digital marketing landscape, proactively identifying and evaluating new platforms, partners, and technologies to maintain a competitive edge.

App Growth Strategy Oversight:

• Provide strategic direction and oversight for all paid app marketing initiatives, ensuring strategies effectively contribute to overall app growth and business goals.
• Ensure strong alignment between paid acquisition efforts and broader product, and engagement strategies.

Performance Analysis, Reporting & Forecasting Leadership:

• Work hand in hand with the data team on the overarching measurement framework for performance marketing, ensuring robust tracking, accurate attribution, and insightful incrementality reporting across all channels.
• Oversee the delivery of performance analysis, ensuring the team provides deep-dive insights, identifies trends, and makes strategic recommendations.
• Accountable for performance forecasting, budget pacing commentary, and communicating results, insights, and strategic plans, or support the team to do this effectively

Budget & Financial Oversight:

• Hold full accountability for the total performance marketing budget, including planning, allocation across channels and initiatives, forecasting, and pacing management.
• Ensure rigorous ROI analysis and reporting across all investments, providing clear justification for budget allocation and strategic shifts.
• Work closely with Finance partners on budget management and reporting.

Senior Stakeholder Management & Cross-functional Alignment:

• Act as the primary performance marketing point person for senior leadership and key cross-functional partners (e.g., Product, Data Science, Creative, MarTech, Finance).
• Build strong, collaborative relationships across the organisation, driving strategic alignment and ensuring performance marketing plans are integrated with broader business initiatives.
• Effectively represent the team's strategy, performance, and needs