Social Strategist

About Ogilvy

Ogilvy was founded in 1948 by David Ogilvy. David created a culture that deeply respects and cares about its people and clients. Our mission is to inspire people and brands to make an impact and we are committed to attracting, growing, and retaining the best talent in the industry. 

About the Role  

Leading the development and delivery of the social media ideas, content and activation for multi-market Charters in the region. This is an opportunity work with ambitious clients and on some of the world’s greatest brands.

The social strategist is a hybrid role, equal parts of client relations, strategy and operations. It needs somebody that can see the bigger picture and craft a compelling narrative internally and with the client, but that can also go deep – handling several fiddley tasks, as is often the case with social. 

What You’ll Do 

• Leadership and management of social delivery
  • Create (and meet!) a timeline for the development of the campaign – this needs to be based on the master timeline of the wider campaign and on client requirements for launch/deployment timings
  • Gather insights, with the support of in-market strategists and analysts, but also with your own understanding of social trends and platform insights
  • Craft an inspiring brief based on the insights as well as other inputs, including the existing BBEI, the end-to-end strategy, and client feedback along the way
  • The brief should give sufficient freedom, especially in early rounds, for creatives to go broad; later discussions with clients and creatives need to be achievable based on the media plan and other constraints
  • Guide the creatives in developing the ideas and content, leading creative review meetings
  • Manage communication with both clients and internal WPP Integrators, understanding (and pushing back on) feedback wherever necessary
  • Understanding the scope and deliverable and calling out/escalating any scope creep to WPP Ops Lead and/or WPP Social Lead
  • Ensure that social ideas and content is in line with the wider Charter strategy and idea, including getting input and signoff from relevant stakeholders along the way (e.g. Asia & South Pacific Strategy lead)

• Overseeing the localization and delivery of Charters in markets
  • Manage the cascade of the toolkit, arranging and presenting the material in a clear and inspiring way to local clients and WPP team members
  • Arranging regular check ins with local teams to ensure work is developed according to the toolkit, pushing back on significant divergence from the OU guidance and escalating where necessary
  • The Charter achieves agreed-on KPIs in terms of engagement, as well as operational goals (timely delivery etc)

Specifically, our expectation is that the social strategist is able to:

• Manage the delivery of up to 2x charters at one time
• Package at least one Charter per quarter into a compelling video case study that’s suitable for award shows and WPP’s credential
• Understands the Social Ops playbook, and is up to date on best practice on platforms such as TikTok and Meta
• Is an active member of Ogilvy’s social media team and community – beyond TCCC
• Completion of META & TikTok certification
• Is an active user of social platforms preferably with a finger on pulse of the latest trends/happenings.
• Stay abreast of cultural trends and industry updates and proactively develop timely content strategy for real-time content.
• Support WPP Social Lead with & for social thought leaderships
• Submission of 1x social awards annually

How We’ll Support You 

Ogilvy celebrates its people. Fully. Enthusiastically. Unhesitatingly. We’ll empower you with the tools you’ll need to succeed. We’ll give you the autonomy to seek out new paths and better ways of doing things. We’ll support you with colleagues who are experts in their disciplines, drawn from across the Ogilvy network. And we’ll provide opportunities for you to do work of which you’ll be proud, with people you’ll be proud to call your teammates.