Content Lead

Job Title: Content Lead

Location: Remote 

Reports to: SVP, Client Services

Exemption Status: Full-time, Exempt

Who We Are

Impiricus is the first and only AI-powered HCP Engagement Engine. Founded by a practicing physician and a senior pharmaceutical executive, Impiricus was created to cut through the noise and put physician care delivery at the forefront. With our unique frontline access to HCPs, their insights, and clinical expertise, we are committed to providing life science companies with innovative channels and AI technology needed to deliver clear, reliable, and evidence-based resources into the hands of HCPs. Guided by a board of trusted physician advisors, we ensure every message leads to better patient care. Welcome to the future of ethical physician and pharma collaboration!

Job Summary:

We are looking for a strategic, experienced, and compliance-savvy Content Lead to guide our content efforts in the pharmaceutical marketing space. This role is responsible for developing and executing a robust content strategy that supports brand positioning, engages healthcare professionals (HCPs), and meets regulatory and legal standards. The ideal candidate has a strong background in medical communications, outstanding writing and editorial skills, and the ability to manage a high-performing content team that develops shortform SMS content across multiple therapeutic areas.

Duties/ Responsibilities:

Content Strategy & Development

• Develop and lead content creation for pharmaceutical brand(s), collaborating with Client Services (CS) to understand the brand goals and content guardrails, ensuring continuity in the HCP journey.

• Translate complex scientific and clinical data into clear, engaging, and compliant short form content for targeted audiences.
• Ensure all content adheres to medical/legal/regulatory (MLR) review processes, internal guardrails, and evolving best practices based on HCP preference and performance data

Cross-functional Collaboration

• Partner with CS leads to understand breadth of content needed, brand strategic imperatives/challenges and goal of campaign, incorporating these to create a compelling content journey for target HCPs 
• Work closing with data and analytics teams to understand content performance; updating content best practices and guardrails based on data
• Support the sales team in pitch preparation and RFP creation through relevant and strategic mockup creation based on brand briefs and provided HCP assets

Innovation & Quality Control

• Stay up-to-date with pharmaceutical marketing trends, digital engagement tactics, and therapeutic landscape developments.
• Drive content innovation while ensuring rigorous regulatory standards are met.
• Constant research of treatment landscape within relevant client therapeutic areas

Education and Experience:

• Bachelor’s degree in Life Sciences, Communications, Journalism, Marketing, or a related field.
• Advanced degree (e.g., PharmD, MPH, MS) or medical writing certification (AMWA) is a plus.

• 5+ years in content strategy, editorial, or copywriting roles within the pharmaceutical or healthcare marketing industry.
• 2+ years of team leadership experience, preferably in an agency or in-house pharma marketing setting.
• Proven experience navigating MLR review processes and working within regulatory frameworks.

• Deep understanding of pharma marketing channels and regulatory requirements.
• Excellent writing, editing, and scientific communication skills.
• Familiarity with Veeva PromoMats, Adobe Experience Manager, or other pharma CMS/workflow tools.
• Strong organizational and project management skills.
• Ability to collaborate cross-functionally and communicate effectively with both creative and scientific stakeholders.

Benefits

Impiricus focuses on taking care of our teammates’ professional and personal growth and well-being.

• Full support and career-development opportunities to expand your skills, enhance your expertise, and maximize your potential along your career journey;
• A diverse and inclusive community of belonging, where teammates are empowered to bring ideas to the table and act;
• Generous Total Rewards Plan including comprehensive healthcare (health, dental, vision), life insurance, unlimited PTO, and 401K matching.

Impiricus provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.