Newsletter Editor, UpNorthNews

Newsletter Editor - UpNorthNews

📍 Remote (U.S. Wisconsin - based) | 💼 Full-Time | 💰 Salary $65,000 - $80,000/year DOE

Join Courier Newsroom - an organization that drives journalism and empowers communities.

About Us:

COURIER is a pro-democracy news network dedicated to building a more informed, engaged, and representative America. We reach audiences where they are online with factual, values-driven news and analysis. Our 10 local newsrooms and national brand provide Americans with news centered on the people and policies that affect their lives. Our reporting is primarily produced for social media platforms and online channels where our audiences spend their time, with an emphasis on video, graphics, and skimmable newsletters to inform and engage our audience in the ways they consume information today.

COURIER Newsroom is committed to building an inclusive workplace that values diverse perspectives and lived experiences. We strongly encourage women, people of color, individuals with disabilities, LGBTQ+ candidates, and those from all backgrounds to apply. As an equal opportunity employer, we strive to break down barriers and ensure every team member feels seen, heard, and supported.

Job Description

COURIER is currently seeking a Wisconsin-based Newsletter Editor to join our state network’s Newsletter Department and UpNorthNews, our Wisconsin-based newsroom. The Newsletter Editor will take ownership of and produce our state-based flagship email product—ensuring it delivers an approachable blend of local news, political coverage, and lifestyle stories—while also developing their own branded product, all in service of driving subscriber growth and long-term engagement.

This person will be responsible for:

1. writing and curating content for the flagship newsletter (which will publish five times a week) alongside an additional email product aimed at reaching a niche audience
2. working closely with the Newsletter Department’s leadership team to experiment with different ways to market and grow their subscriber lists
3. using audience feedback and engagement metrics such as open rates to refine content strategy and improve reader satisfaction. 

The Newsletter Editor will also work closely with UpNorthNews’ Social Marketing Strategist to think about ways to expand the reach of their products, including producing presenter-led videos and other multimedia content for Facebook, Instagram, TikTok, YouTube, or other social platforms.

The ideal person understands that A/B testing and audience segmentation are just as important as finding the right stories to tell, and may even have a history of executing similar audience-focused products that drove revenue. They also know that a successful newsletter is more than great content—it includes thinking about audience growth, developing a marketing strategy, and using audience insights to drive long-term engagement.

In addition to managing and evolving our flagship newsletter, the Newsletter Editor will also be asked to pitch, pilot, and launch a new niche newsletter product; publish wire and/or Creative Commons articles to the newsroom’s website; and update the homepage regularly.

We’re a fully remote team, but applicants must live in Wisconsin. This position reports up to the VP of Newsletters, State. 

Duties include but are not limited to: 

• Write, curate, and build our flagship newsletter, ensuring it’s engaging, informative, and aligned with audience needs
• Own newsletter growth and retention, experimenting with different marketing strategies to expand our subscriber base.
• Analyze audience data (open rates, click-through rates, subscriber trends) and implement A/B testing, audience segmentation, and other optimizations to improve performance.
• Pitch, pilot, and launch a new niche newsletter product
• Lead initiatives aimed at better understanding our audience, such as polls and surveys, and utilizing those learnings to inform content strategy
• Develop distribution strategies to ensure the newsletter(s) reaches new audiences, including cross-promotions, partnerships, and organic growth tactics.
• Edit and publish wire, freelance, and content partnership content 
• Film and edit presenter-led videos and/or voice-overs for multimedia content that publishes on the newsroom’s social platforms in order to market the newsletter
• Create simple graphics, such as headline and quote cards, in Canva

The ideal candidate will have:

• Experience in newsletter writing, editing, or production, ideally in a newsroom, media organization, or audience-driven content role.
• Strong writing and editing skills, with at least 3+ years of audience-centered journalistic reporting in Wisconsin 
• A passion for building long-term engagement with a target audience by way of a news or cultural product.
• Familiarity with using email analytics and performance metrics, including the ability to analyze open rates and click-through rates, to optimize content accordingly
• Experience using an email service provider such as Mailchimp, Substack, Sailthru, Campaign Monitor, or similar tools
• An eagerness to collaborate with other Newsletter Editors within our network to share best practices and learnings
• The ability to work effectively with multidisciplinary stakeholders across the company, including members of the social, marketing, and revenue teams
• Familiarity with tools like Canva, Capcut, Descript, etc., to support social content production 
• A strong grasp on AP style.
• The ability to manage multiple editorial projects in a fast-paced environment.

Courier Newsroom offers the following benefits: 

• Unlimited Paid Time Off (PTO), 11 paid holidays a year 
• Full suite of health benefits 
• Flexible working arrangements
• 401(k)

Compensation$65,000 - $80,000/year DOE