Offer summary

Qualifications:

2–3 years of digital marketing experience, preferably in an agency setting., At least 2 years of experience with Meta Ads for direct response campaigns., At least 2 years of experience managing Google Ads (Search, Shopping, Performance Max, YouTube)., Proficient in Google Analytics and Google Sheets/Excel, with strong communication skills in English..

Key responsibilities:

Plan, launch, and optimize paid media campaigns across multiple platforms.

Develop full-funnel strategies for eCommerce and lead generation accounts.

Monitor campaign performance and generate actionable insights.

Create performance reports and collaborate with cross-functional teams.

Job description

About the Client

The client is a fast-growing U.S.-based digital marketing agency focused on performance-driven results for eCommerce and lead generation businesses. They specialize in paid media, SEO, email marketing, and creative services. Their team thrives on innovation, transparency, and measurable impact. With a collaborative and results-oriented culture, they aim to become a long-term strategic growth partner for their clients.

About the Role

We’re looking for a Paid Advertising Strategist to take ownership of the strategy, execution, and performance of paid media campaigns across Meta, Google, TikTok, YouTube, Pinterest, and more. You’ll work closely with Account Managers and Creative teams to ensure campaigns are delivering strong ROI and aligning with broader business goals. This role is ideal for someone with deep hands-on experience, strong communication skills, and a passion for performance marketing.

Key Responsibilities

Plan, launch, and optimize paid campaigns across Meta Ads, Google Ads, YouTube, TikTok, Pinterest, Bing, and LinkedIn
Develop full-funnel strategies for both eCommerce and lead generation accounts
Conduct keyword research, ad copywriting, A/B testing, and bid adjustments
Monitor performance metrics and generate actionable insights
Own client budgets, pacing, and monthly forecasts
Create clear, compelling performance reports and present findings to clients
Collaborate with account managers, analysts, and creative teams
Leverage AI tools and automation to improve campaign efficiency
Use the client’s proprietary reporting and workflow platforms

Requirements

2–3 years of digital marketing experience, preferably in an agency setting
At least 2 years of experience with Meta Ads for direct response campaigns
At least 2 years of experience managing Google Ads (Search, Shopping, Performance Max, YouTube)
Strong understanding of eCommerce, lead generation, and full-funnel paid media strategies
Confident managing budgets, scaling campaigns, and improving ROAS
Comfortable with data analysis, reporting tools, and client presentations
Proficient in Google Analytics and Google Sheets/Excel
Excellent written and verbal communication in English (B2+)
Self-starter with strong organizational skills and attention to detail