Marketing Coordinator (GoHighLevel Expert)

This is a remote position.

Qualifications


    • Proven experience in digital marketing, specifically in Facebook, Instagram and YouTube advertising.


• Strong expertise in HighLevel funnel automation and experience with GoHighLevel or similar platforms.


• Excellent copywriting skills with a focus on email marketing. Nice to have


• Ability to analyse data and derive actionable insights.


• Strong project management skills and the ability to manage multiple campaigns simultaneously.


• Excellent communication and teamwork skills.


 


Preferred Skills:


• Certification in Facebook Blueprint, Google Ads, or similar programs.


• Experience with other CRM and marketing automation tools.


• Familiarity with A/B testing and conversion rate optimisation techniques.


• Graphic design skills or experience with design tools like Canva or Adobe Creative Suite.


 


KEY RESPONSIBILITIES:


Facebook, Instagram and YouTube Ads:


 


Performance Monitoring and Optimisation:


• Monitor and optimise ad performance to achieve KPIs and ROI targets.


Data Analysis and Reporting:


            • Analyse campaign data and generate insightful reports to inform future strategies.


Budget Management:


• Manage ad budgets, ensuring efficient and effective use of resources.


 


HighLevel Funnel Automation:


Funnel Design and Build:


• Design, build and manage automated marketing funnels using GoHighLevel.


Integration Management:


• Integrate various marketing tools and platforms to create seamless customer journeys.


Testing and Refinement:


• Test and refine funnel steps to maximise conversion rates and lead generation.


Collaboration:


• Collaborate with the design and content teams to ensure cohesive funnel experiences.


Performance Tracking:


• Track funnel performance metrics and make data-driven adjustments.


 


Email Copywriting for CRM EDM Campaigns:


Email Copywriting:


• Write persuasive and engaging email copy for CRM EDM campaigns.


Strategy Development:


• Develop email marketing strategies that align with client objectives and brand voice.


List Segmentation and Personalisation:


• Segment email lists and personalise campaigns to improve open and click-through rates.


Campaign Performance Monitoring:


• Monitor email campaign performance and adjust strategies as needed.


A/B Testing:


• Conduct A/B testing on email content, subject lines and send times to optimise results.


 


GENERAL RESPONSIBILITIES:


Cross-functional Collaboration:


• Work closely with other team members, including designers, developers and project managers, to ensure cohesive marketing efforts.
  

Client Communication:


• Communicate with clients to understand their needs, present campaign strategies and report on performance.
  

Industry Trends:


• Stay updated with the latest digital marketing trends and best practices.
  

Continuous Improvement:


• Continuously seek ways to improve campaign effectiveness and efficiency.
  

Documentation and Knowledge Sharing:


• Maintain detailed documentation of campaign processes and share knowledge with the team to foster a learning environment.
  







• HighLevel Funnel Automation:Must to have


• Design, build and manage automated marketing funnels using GoHighLevel.


• Integrate various marketing tools and platforms to create seamless customer journeys.


• Test and refine funnel steps to maximise conversion rates and lead generation.


• Build reports and dashboards in go high level that measure campaing performance


 


• Email Copywriting for CRM EDM Campaigns: highly regarded nice to have


• Write persuasive and engaging email copy for CRM EDM campaigns.


• Develop email marketing strategies that align with client objectives and brand voice.


• Segment email lists and personalise campaigns to improve open and click-through rates.


• Monitor email campaign performance and adjust strategies as needed.

Requirements

SKILLS & QUALIFICATIONS:


• Strong understanding of content marketing principles, strategies and best practices.
  

• Excellent copywriting skills with the ability to create compelling and persuasive content.
  

• Knowledge of digital marketing channels, including social media, email marketing and content distribution platforms.
  

• Experience in conducting content audits, analysing data and deriving actionable insights.