Offer summary

Qualifications:

At least 3 years of experience in demand generation within early to growth-stage startups., Proven track record of driving qualified pipeline, MQLs, and campaign ROI., Strong understanding of B2B buyer journeys, segmentation, and product positioning., Experience with modern marketing tools and AI, including marketing automation and CRM platforms..

Key responsibilities:

Own and execute multi-channel marketing campaigns across paid, content, email, and outbound channels.

Develop and refine ideal customer profiles and target segments using data and insights.

Collaborate with sales to align campaign timing, messaging, and lead follow-up.

Track, measure, and optimize campaign performance to meet pipeline and revenue goals.

Job description

About Marker.io

Marker.io is a fast-growing B2B SaaS company that helps digital teams deliver better websites - by making testing and internal feedback more scalable.

We're profitable, bootstrapped, and obsessed with building a great product and company.

The Opportunity

We’re looking for a strategic and creative marketer who will own qualified pipeline growth through targeted campaigns, scalable programs, and full-funnel marketing ops.

You're here to identify opportunities, build strategic plays (webinars, outbound, videos, co-marketing, paid ads, etc.), and make them happen end-to-end. You’ll work directly with the CEO, with full ownership of planning and executing campaigns across channels.

Location

This role is open to remote applicants based in Europe. Our headquarters are based in Brussels, Belgium, but we're a globally distributed team across Belgium, Ireland, the Netherlands, Spain, Slovenia, Poland, India and the USA. If you're located in Brussels, you can enjoy a hybrid work arrangement!

What You’ll Actually Do

Strategy

Continuously refine our Ideal Customer Profiles (ICPs) and target segments
Spot campaign opportunities from customer data, sales insights, and market trends
Set channel strategy and plan campaigns to meet pipeline and revenue goals.
Align closely with sales on lead qualification and target accounts

Campaigns

Develop and execute multi-channel campaigns across paid, content, email, and outbound
Build lead nurturing workflows and account-based marketing (ABM) programs

Performance

Own pipeline generation targets and build programs that deliver
Define KPIs and create full-funnel dashboards to help us measure, optimize, and scale our marketing efforts.
Report on performance to the executive team.

Execution

Build tailored campaigns for specific personas and use cases across industries or verticals
Produce strategic content and assets needed to run campaigns
Work closely with Sales to align campaign timing, messaging, and lead follow-up
Run our marketing automation and CRM stack (Attio, Customer.io, Segment,…)
Lead collaboration with internal teams and freelancers to produce high-converting campaign assets
Work directly with the CEO on priorities, creative direction, and growth goals

Success Looks Like

In the first 3 months, you will:

Clarify our top 2–3 ideal customer profiles with data and insights
Launch your first campaign—from idea to execution—targeting a key segment
Build a simple marketing campaign pipeline for the upcoming quarter

In 6–12 months, you will:

Run 3–5 high-impact campaigns across different segments
Show measurable growth in qualified trials or sales conversations

Requirements

About You

3 years in demand generation demand generation
Early to Growth stage startup experience [Seed-Series C experience] - not just executing against someone else’s plan
Proven track record driving qualified pipeline, MQLs, and campaign ROI
Executing marketing plans/campaigns with modern tools and AI
Strong grasp of B2B buyer journeys, segmentation, and product positioning
Skilled at crafting strategic content and messaging that resonates with specific personas and drives action across the funnel
Comfortable owning both strategy and hands-on execution
Confident with tools like Attio, Google/LinkedIn Ads, Clearbit, Hotjar, and more
Experience running ABM and lead nurturing campaigns
Data-driven and experiment-minded—you test, learn, and optimize fast
Thrives in a fast-moving, remote startup environment

Logistics

Remote-first (EU time zones preferred for easier collaboration)
Full-time
Native English

Benefits

Competitive salary: Our compensation packages are based on market research and are equitable to other roles within Marker.io. The actual compensation offered to a successful candidate will be based on relative experience and skills.
Equity: We offer a competitive equity package to share the long term success of the company with everyone.
Remote work: Our team works remotely and meets regularly at our base office in Brussels. We also organize team retreats at least once a year. For team members living abroad, we try to meet every few months for a a few days in Brussels. Regardless of your location, your new role will start with a kick-off session of a week in Brussels.
Flexible working hours: As long as you can collaborate with your team effectively, get your work done, and display the right attitude, it doesn't really matter when you start and finish your day.
Holidays: You get 25 days off per year.
Company retreats and activities: We regularly organize company dinners and activities to spend time together in a different and fun environment
Career Evolution Roadmap: Depending on how fast you want to grow inside the team, we work with you to lay out a plan that will allow you to achieve your professional and personal goals. We also regularly meet with you to assess your progress and figure out together what needs to be done to achieve your aspiration.