Offer summary

Qualifications:

5+ years of experience in B2B marketing., Proven leadership experience managing multidisciplinary teams., Strong ability to develop tactical plans to meet MQL and pipeline targets., Experience with CRM and marketing automation platforms like HubSpot..

Key responsibilities:

Lead and manage a team of 3 marketing professionals.

Develop and execute integrated marketing plans across channels such as email, events, and digital campaigns.

Drive performance analysis and optimize channels to achieve growth targets.

Collaborate with sales and growth teams to ensure effective MQL generation and pipeline development.

Job description

Hey! Thanks for taking the time to read through one of our open roles. We’re looking for an exceptional Marketing Lead to join our Growth team on a fixed term contract and we hope this could be a match made in heaven.

Who is Peppy?

Our mission is to fix healthcare & wellbeing. We do this by supporting the employees of our global clients, including JP Morgan, Disney, Meta, Nvidia, Microsoft, Sony, Clifford Chance, Wells Fargo, Bloomberg, and over 200 others.

We are a Series B company with $56m in funding to date. Join us for the ride of your life.

We're seeking an experienced Marketing Lead to provide maternity cover for a team leadership role within our marketing function. You'll be leading a team of 3 direct reports while driving and delivering tactical planning to hit our growth targets through MQL generation and pipeline

optimisation.

Please note this is a 12 month Fixed Term Contract.

Your ultimate mission:

Lead a team of 3 to deliver against MQL and pipeline targets

Build integrated tactical plans across events, content, and campaigns

Drive hands-on delivery of promotional channels including email marketing, trade partnerships, and LinkedIn ads

Drive performance analysis and optimisation to ensure we're hitting growth targets

Work closely with wider growth team to optimise pipeline

What you'll be doing:

Team leadership and planning:

Lead and manage 3 direct reports: senior events manager, content manager, and graphic designer

Collaborate with your team to build tactical plans across events, content, and campaignsSet clear objectives and KPIs for each team member aligned to growth targets

Conduct regular 1:1s and team meetings to ensure delivery and performanceCoach and develop team members to maximise their impact and career growth

Strategic planning and growth targets

Build comprehensive tactical plans to deliver MQL generation and pipeline optimisation targets

Work closely with growth leadership team to align marketing strategy with business objectives

Develop integrated campaign strategies that leverage events, content, and digital channelsCreate quarterly and monthly tactical roadmaps with clear deliverables and timelines

Ensure tactical plans reflect our clinical expertise positioning and target ICP effectively

Hands-on channel delivery

Own, create, measure and optimise the email marketing calendar to drive lead generationManage trade partnership relationships and activity

Execute and optimise paid channels e.g. LinkedIn adsMonitor and optimise cost per MQL across all channels to ensure efficient spend

Test and iterate channel performance to maximise pipeline contribution

Performance analytics and optimisation

Get hold of numbers quickly to monitor performance against growth targets

Track and analyse MQL generation, pipeline contribution, and conversion metrics

Provide regular performance reports to growth leadership teamIdentify optimisation opportunities and pivot tactics and channels based on data insights

Partner closely with SDR and sales team to ensure MQLs convert effectively

Who we are looking for:

5+ years' experience in B2B marketing with proven team leadership experience

Strong track record of building tactical plans that deliver MQL and pipeline targets

Experience managing multi disciplinary marketing teams (events, content, creative)

Analytical mindset with ability to quickly interpret performance data and optimise

Experience collaborating with senior leadership teams on growth strategy

Strong planning and project management skillsUnderstanding of integrated marketing campaigns across multiple channels

Experience with CRM and marketing automation platforms (we use HubSpot)

Experience with promotional channels including email marketing, trade partnerships, and LinkedIn ads

Understanding of cost per MQL optimisation and channel performance measurement

Proven ability to balance channel execution with team leadership responsibilities