Offer summary

Qualifications:

Bachelor's degree or equivalent experience., 3-5 years of experience in integrated marketing, category marketing, or brand partnerships within retail., Proficiency in marketing and communication brief writing, including creative briefs., Strong project management, communication, and negotiation skills..

Key responsibilities:

Lead and manage relationships with brand partners, developing annual marketing plans.

Collaborate with internal teams to execute marketing plans aligned with brand priorities.

Onboard new brand partners and develop co-op agreements with relevant metrics.

Monitor and optimize marketing plans using data-driven insights.

Job description

Essential Functions

JOB DESCRIPTION

He/she/they will live at the forefront of using data to answer partners’ business questions and develop relevant plans to drive growth based on partner priorities and launches. Close collaboration with merchandising and channel partners is critical to ensure that the proposed plans align with the merchandising and marketing priorities strategies set in place by BSG. Analytical rigor, understanding, optimization and taking action on meaningful marketing metrics for brand partners is critical to the position. This position is a hybrid role, reporting into the Denton office on Tuesdays and Weds of each week, working remotely the rest of the work week.

“At Sally Beauty Holdings, we find beauty in diversity. Our inclusivity and self-expression are what fuel our innovation and growth. You are welcome here, and you can thrive here. We find beauty in YOU. Join us.”

Primary Functions

Brand and lead brand partner relationships across BSG
Lead the relationships across a portfolio of brand partners, acting as a creator of annual marketing plans based on brand priorities and launches. Serve as the main liaison between each brand partner and the internal BSG functions of merchandising, marketing (social, digital/paid, in-store, CRM and e-commerce).
Onboard new brand partners and guide them through the initial set-up, gain relevant input to develop a co-op agreement: gather brand assets and the uploading process: review of co-op agreement in collaboration with brand partners and the BSG merchandising team; development and sharing of meaningful marketing metrics to be tracked through the cycle of the marketing plan.
Create data-driven annual co-op marketing plans to help brand partners achieve their goals. Develop and sell-in marketing plans internally and with brand partners.
Ensure/ co-op pricing/costs meet expecations of brand partners and internal teams.
Integrate marketing plans into interal processes to ensure plans are seamlessly integrated into BSG marketing calendar.
Serve as the approver of the co-op agreement and work closely with finance team to ensure proper allocation of co-op dollars.
Prepare and lead quarterly brand partner meetings.
Project Management/Brand Partner program growth
Collaborate cross-functionally with internal teams to insure successful roll out of brand partner marketing plans in cadence with the marketing calendar and brand priorities.
Results-Driven: Identify, develop and implement new ways/ideas for growing brand partner plans to drive revenue, maintain/gain exclusivity.

Qualifications

Bachelor's degree or an equivalent combination of education and experience required
Minimun of 3-5 years' experience in Integrated Marketing, Category Marketing, Brand Marketing, Merchandising or Brand Partnerships Program in a retail environment.
Experience building annual marketing plans/programs and strong understanding of marketing
Proficient in Marketing and Communication Brief writing and Creative Brief writing
Outstanding verbal and written communication skills
Strong project management and planning skills
Natural problem solver, solutions oriented, bold and inspiring leadership qualities, proven track record of strong partnerships with stakeholders
Understanding of marketing technology systems, project management systems and digital integrated marketing calendars a plus
Effective negotiation and problem solving skills required
Flexible and abllity to multi-task- can work within ambiguous, fast moving environment

Competencies/Attributes

Customer centric, brand steward
Flexible and Agile Adapter: Ability to navigate complexity
Proactive- ability to take the leadn and initiative
Solutions-oriented
Resourceful and adaptable
Poised, composed, credible, good judgement
Dependable

We offer a competitive salary and outstanding benefits package that includes medical, dental, vision, life Insurance, paid vacation and sick days, paid holidays, tuition reimbursement and 401(k) with company match. In addition, associates of SBH may take advantage of our in house salon with complementary services and a varied selection of food options at our corporate campus. Also, featured at our corporate campus, is both a Sally Beauty and CosmoProf Professional onsite store, where associates enjoy a great merchandise discount!

Working Conditions /Physical Requirements

The work environment involves everyday risks or discomforts which require normal safety precautions typical of such places as offices, meeting and training rooms, retail stores, and residences or commercial vehicles, e.g., use of safe work practices with office equipment, avoidance of trips and falls, observance of fire regulations and traffic signals, etc. The work area is adequately lighted, heated, and ventilated.
The work is sedentary. Typically, the employee may sit comfortably to do the work. However, there may be some walking; standing; bending; carrying of light items such as papers, files, books, small parts; using a keyboard, driving an automobile, etc. No special physical demands are required to perform the work.

Required profile