Offer summary

Qualifications:

4–6+ years of experience in paid media campaigns (Meta, Google, TikTok)., Proven track record of driving e-commerce growth, preferably in DTC or Shopify brands., Knowledge of tools like Shopify, Klaviyo, and Webflow., Strong analytical skills with the ability to interpret performance metrics..

Key responsibilities:

Manage and optimize multi-channel paid media campaigns across various platforms.

Collaborate with creative teams to produce engaging content and creative assets.

Use data to refine campaigns and improve ROI.

Identify and test new acquisition channels and strategies.

Job description

Growth Marketing Lead – E-Commerce Beauty Brand | Remote | $85-110k + Bonus

The Company:

This rapidly expanding e-commerce brand, headquartered in Edmonton, is redefining the beauty and wellness space with thoughtfully designed, high-performing products that elevate the everyday. With an emphasis on customer experience, data-backed decisions, and creative innovation, the team is deeply committed to building a brand that resonates. The culture is agile, collaborative, and fuelled by ambition—with plenty of room for entrepreneurial thinkers to thrive.

The Role:

As the Growth Marketing Lead, you’ll take ownership of the company’s paid digital strategy—steering acquisition campaigns across Meta, Google, TikTok, and emerging platforms. With a strong focus on ROI, this is a high-impact role where performance marketing meets creativity and experimentation. You'll partner closely with in-house creatives and external collaborators to deliver fresh, conversion-driven campaigns that accelerate brand growth and customer engagement. This is a rare opportunity to lead strategy and execution for a brand with a cult following and bold expansion plans.

What You’ll Do:

Own and scale multi-channel paid media campaigns across Meta, Google, TikTok, and Instagram
Strategically manage budgets, optimize spend, and increase overall marketing efficiency
Use performance data (ROAS, CPA, CTR, CVR) to continuously refine campaigns
Collaborate with design and content teams to produce thumb-stopping creative
Run A/B tests to enhance targeting, messaging, and funnel performance
Identify and test new paid acquisition channels and tactics
Drive full-funnel growth—partnering on CRO and lifecycle strategies to improve conversion and retention
Stay sharp on platform trends, algorithm shifts, and competitor activity

What You Bring:

4–6+ years of hands-on experience running and scaling paid media campaigns (Meta, Google, TikTok)
A track record of driving measurable e-commerce growth, ideally within a DTC or Shopify-based brand
Working knowledge of Shopify, Klaviyo, Webflow or similar tools
Strength in analytics and reporting, with confidence interpreting performance metrics to drive action
Familiarity with CRO best practices, testing frameworks, and customer journey mapping
Bonus: Copywriting experience or involvement with influencer/UGC strategies

This is a high-ownership role within a company that celebrates curiosity, creativity, and continuous learning. If you're passionate about growth and want to help shape the future of a standout Canadian e-commerce brand—apply now.

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