Director of Sales - North America

Description

We are seeking a hands-on, player-coach Sales Director to lead our North America sales organization during a formative and high-impact period. This is a unique opportunity for a builder—someone energized by joining a company as we start scaling, eager to roll up their sleeves and shape the foundations of our go-to-market engine.

The ideal candidate will leverage their managerial experience to lead, mentor, and scale a sales team, while personally owning and closing strategic deals, serving as a role model in execution, strategy, and client engagement.

Role and Responsibilities

• Build, execute, and refine the North American enterprise sales strategy
• Hire, lead, and mentor a team of high-performing enterprise AEs
• Personally lead complex, high-value sales opportunities and set the standard for team excellence
• Cultivate and grow executive-level relationships with strategic customers
• Partner closely with marketing and product to optimize GTM alignment
• Manage pipeline, forecasting, and performance reporting
• Stay ahead of market trends and competitive landscape to inform strategic choices

Requirements

• Minimum 4–5 years of experience in sales leadership roles, including directly managing and coaching teams
• Demonstrated success in enterprise sales, especially in deep tech, AI, or highly technical B2B software environments
• Prior experience as a player-coach, comfortable both managing others and actively selling
• Proven ability to thrive in startup or scale-up environments, where agility and initiative are critical
• Strong record of closing large, complex deals with Fortune 500 companies
• Capable of translating complex technical value propositions to non-technical stakeholders
• Passionate about building—from team culture and processes to pipeline and revenue
• Self-motivated, adaptable, and driven by results and learning
• Familiarity with enterprise sales motions involving procurement, legal, and technical POCs

The on-target earnings are $350k-450k per year. Actual pay is based on market location and may vary depending on job-related knowledge, skills, and experience.

About Us

AI21 Labs is pioneering the development of Foundation Models and AI Systems for enterprises, accelerating the adoption of Generative AI in production. Founded in 2017 by AI visionaries Prof. Amnon Shashua, Prof. Yoav Shoham, and Ori Goshen, our mission is to equip businesses with cutting-edge production ready AI capabilities.

Backed by leading investors such as Google, Nvidia, Intel Capital, and Comcast Ventures, AI21 offers an exciting opportunity to help shape the future of enterprise AI.