SEO Expert

This is a remote position.

Job Title: SEO Expert

Overview:

As an SEO Expert, you will play a crucial role in enhancing online visibility and driving organic traffic to our digital assets. You will be responsible for developing and implementing effective search engine optimization strategies, staying abreast of industry trends, and collaborating with cross-functional teams to achieve business goals.

Key Responsibilities:

1. Keyword Research and Analysis:

   - Conduct comprehensive keyword research to identify opportunities for improving organic search rankings.

   - Analyze competitor strategies and industry trends to inform keyword targeting.

2. On-Page Optimization:

   - Optimize website content, meta tags, and other on-page elements to improve search engine rankings.

   - Ensure website architecture and internal linking support SEO goals.

3. Off-Page Optimization:

   - Develop and execute off-page optimization strategies, including link building, to enhance the website's authority and trustworthiness.

   - Manage relationships with external partners, influencers, and webmasters for link-building initiatives.

4. Technical SEO:

   - Conduct technical SEO audits to identify and address issues affecting search engine performance.

   - Collaborate with the development team to implement technical SEO recommendations.

   - Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns

5. Content Strategy:

   - Collaborate with content creators to develop SEO-friendly content strategies.

   - Optimize existing content and provide guidance on creating new, high-quality, and engaging content.

6. Analytics and Reporting:

   - Monitor and analyze website performance using SEO tools and analytics platforms.

   - Provide regular reports on key SEO metrics and insights, making data-driven recommendations for improvement.

7. Local SEO:

   - Implement local SEO strategies to improve visibility in specific geographic areas.

   - Optimize local business listings and manage online reviews.

8. Stay Informed:

   - Keep abreast of industry trends, algorithm updates, and emerging SEO techniques.

   - Share knowledge and insights with the team to foster a culture of continuous learning.

Requirements

Qualifications:

- Proven experience as an SEO Specialist or similar role with a track record of improving search engine rankings.

- In-depth knowledge of search engine algorithms, ranking factors, and SEO best practices.

- Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.

- Familiarity with SEO tools such as Google Analytics, SEMrush, Moz, etc.

- Proficiency in HTML, CSS, and other web development languages.

- Excellent analytical and problem-solving skills.

Personal Attributes:

- Strategic thinking and planning.

- Strong communication and collaboration skills.

- Detail-oriented and results-driven.

- Adaptability to evolving search engine algorithms.

- Continuous learning mindset.

Benefits