Senior Performance Marketing Analyst

Do you want to work on the largest healthcare platform in the WORLD?

We are Doctoralia, a Docplanner Group company, present in 13 countries, responsible for serving more than 55 million patients and processing more than 15 million appointments per month!

We currently have more than 2 million healthcare professionals in our database, totaling approximately 10 million patient evaluations to date.

Our mission is to “help people live longer, healthier lives.”

Through a diverse range of services, we are able to serve different audiences: our marketplace, which allows patients to schedule and evaluate appointments and doctors at any time of the day or night; and our SaaS system (Software as a Service) aimed at optimizing office management, patient flow and online bookings. All this through an internet platform and our iOS/Android apps.

Here at DOC, we value and celebrate diversity in all its forms. We are committed to attracting diverse talent regardless of gender, race, sexual orientation, religion, nationality, age or physical condition. We are committed to building an inclusive and welcoming team where each individual can excel and contribute their best.

What you will do in this role:

• Develop and execute inbound marketing strategies for generating, nurturing, and converting leads throughout the sales funnel;
• Plan and implement email marketing campaigns, including one-shots and automated nurturing flows with lead scoring;
• Manage campaigns through various channels such as WhatsApp, banners, pop-ups, and specific actions for event leads;
• Create and review high-performance content, with a focus on persuasive copywriting and conversions;
• Analyze funnel metrics, optimize conversion rates, and identify areas for improvement at all stages of the customer journey;
• Use tools such as HubSpot for marketing automation, ensuring process efficiency and organization;
• Collaborate with cross-functional teams and international stakeholders.

What makes you a strong fit:

• Fluent Spanish, Portuguese and conversational English given the interaction with international stakeholders and content generation.
• Advanced experience with HubSpot (mandatory);
• In-depth knowledge of email marketing, including Automation, Segmentation, and Result analysis;
• Experience conducting Sales Funnel Analysis and conversion rate optimization;
• A Data-driven profile, with strong analytical skills and a focus on results;
• A track record in Content Production and Copywriting for conversion;
• Autonomy, adaptability, and ability to manage your time without leaving curiosity or your creativity aside.

Our benefits

• Working hours are from Monday to Friday, from 9 am to 6 pm;
• We have compensatory time off (Banco de Horas);
• Food/Market Voucher;
• Medical, Dental, and Group Life Insurance;
• Pet Plan;
• iFeel app, for emotional comfort;
• Gympass for you and up to 3 people! 
• Creditas: Payroll loan services, eligible after 6 months of employment;
• Stock Options - eligible after 6 months of employment (5 years grace period) - 
• Birthday Day Off;
• Daycare Assistance;
• Partnership Club, with discounts ranging from teaching institutions, such as colleges and language learning services;
• Referral Program offers up to R$600 per person who stays with us for more than 6 months;
• Leave of Absence/Time-off: in the event of the passing of loved ones, we offer 10 days off; if your pet passes away, we offer 2 days. Got married? 7 days of rest! Did the baby arrive? We offer 30 days for Dads and 6 months for Moms;