Offer summary

Qualifications:

Bachelor's degree in Marketing, Communications, or related field., Proven experience in social media management and content creation., Strong understanding of social media platforms and analytics tools., Excellent communication and creative skills..

Key responsibilities:

Manage social media and influencer engagement efforts.

Develop and execute social media strategies and campaigns.

Create and schedule content aligned with brand guidelines.

Monitor and analyze social media performance to optimize results.

Job description

Account Management & Project Management  

Be client’s day-to-day point of contact and partner for all things pertaining to social media
Management of social media and influencer/content creator engagement efforts  
Assist in growing the social media business through pitches and proposals

Social Media & Outreach Strategy and Management 

Working closely with other social media team members, to ensure content align with brand guideline
and objectives. 
Keeping up to date with brand’s industry and social platforms – making proactive recommendations
based on trends and insights. 
Be the brand ambassador, attending events: to create unique branded content for social in photo/video format (press events/launches/interviews of bloggers and talent etc.) 
Bring together data, research and understanding to create tailored social media strategies.
Plan and execute social media campaigns, collaborating with marketing and creative teams to align with overall branding and goals.

Content Management

Write, plan and schedule monthly content calendar based on the brand’s editorial and marketing activities, local events / occasions and content pillars. Own the monthly social calendar and plan and deliver content for the month.
Identify key conversation points / topics of interest by community channeled through Direct Messages / community groups, use insights gathered to plan upcoming content for Social Media. 
Help with creative ideas around improving our social presence and be responsible for keeping on top of social media developments and trends in your market.
Work closely with the Social Media team with our creative production team to bring original, highly creative and engaging content ideas to life through social media content.

Reporting

Monitor and analyze social media and outreach performance, subsequently derive insights, learnings
and recommendations through our weekly updates with the client and monthly reporting.
To monitor and track the performance of strategies ensuring continuous high levels of performance.

Required profile