Offer summary

Qualifications:

5 to 7 years of experience managing B2B paid acquisition campaigns, preferably in fintech., Deep expertise with ad platforms such as Google Ads, LinkedIn Campaign Manager, and Meta Business Suite., Strong understanding of marketing funnels, KPIs like CPM, CTR, CVR, CAC, and LTV., Bachelor's degree or higher in a relevant field is preferred..

Key responsibilities:

Lead and optimize paid media campaigns across multiple platforms.

Develop and execute strategies to drive customer acquisition and ROI.

Collaborate with cross-functional teams to create targeted marketing campaigns.

Analyze performance data to identify trends and improve campaign effectiveness.

Job description

About Flex

Flex is building a finance super app for business owners, reimagining every part of the financial workflow and services they rely on. We have raised $45 million in venture capital and secured $300 million in credit. Over the past year, we have grown revenue 4x and are on track to reach $100 million in revenue by early 2026. Flex focuses on mid-market businesses generating $3 to $100 million in annual revenue. These companies are often overlooked by current fintech solutions and remain dependent on slow, outdated regional banks. Flex operates within a $1 trillion revenue opportunity that is still largely untapped and is one of the fastest-growing companies in fintech today .Flex is a fully remote company. This role can be performed from anywhere.

About the Role

As our Senior Performance Marketing Manager, you will own Flex’s performance channels and play a key role in driving customer acquisition. This role focuses primarily on scaling our customer base through paid social channels, including Meta, LinkedIn, and Google, while also developing early foundations for additional channels you recommend.You will drive growth with a customer-centric approach while measuring how your work impacts business outcomes. We are looking for someone eager to take ownership of our performance marketing function and work directly with company executives.

✅ What You’ll Do

Lead paid media efforts across a range of platforms including paid search (SEM), paid social (LinkedIn, Meta), programmatic display, YouTube, Reddit, Quora, and other emerging channels

Own strategy, execution, testing, and optimization with a clear focus on driving pipeline growth and measurable ROI

Oversee the entire paid acquisition strategy from planning and budgeting to launch, reporting, and optimization

Scale and manage campaigns across multiple channels, ensuring resources are allocated toward high-ROI opportunities

Collaborate with Growth Marketing, Product, Content, Brand Creative, and Web teams to develop targeted campaigns for specific personas and funnel stages

Design and execute A/B and multivariate tests to optimize creative, landing pages, targeting, and bidding strategies

Analyze performance data to uncover trends, identify gaps, and surface actionable insights for stakeholders

Maximize spend efficiency and ROI while consistently meeting pipeline and CAC objectives

Explore and test new paid channels, campaign formats, and technologies to drive additional growth

Manage relationships with external agencies and vendors to ensure alignment and high-quality execution

Build a shared understanding of key performance metrics across the organization, educating team members on channel insights

Promote a culture of experimentation and data-driven decision making within the Growth team, regularly evaluating and refining the overall channel strategy

Manage the paid media budget and optimize spend allocation across channelsAnalyze marketing funnel data to identify areas for improvement and growth

⚡️ What You Bring

Self-starter with strong attention to detail who thrives in fast-paced, complex, and evolving environments

5 to 7 years of experience managing B2B paid acquisition campaigns with proven results, ideally in fintech

Deep hands-on expertise with Google Ads, LinkedIn Campaign Manager, Meta Business Suite, and other core ad platformsStrong understanding of marketing funnels, channels, and key performance indicators such as CPM, CTR, CVR, CAC, and LTV

Demonstrated success optimizing multi-channel campaigns to meet pipeline, ROI, and CAC goals

Strong creative instincts with the ability to collaborate on and evaluate ad copy and design that drives performance

Familiarity with marketing automation and attribution tools such as HubSpot, Marketo, Salesforce, and Dream

DataData-driven mindset with experience refining hypotheses and iterating quickly within projects

Ability to independently manage projects and collaborate across teams with minimal oversight

🚀 What We Bring

Founding team with backgrounds at Y Combinator, DoorDash, MIT, Harvard, Thiel Fellowship, JPMorgan, Goldman Sachs, Kabbage, American Express, McKinsey AI, and more

Series A closed with significant equity and debt funding providing strong financial runway

Fully remote work with semi-annual offsites in unique locations

Competitive compensation

Comprehensive benefits, including 401k, life insurance, paid time off, medical, dental, and vision coverage

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