Bachelor's degree in Marketing, Communications, Business Administration, or related field., Proven experience as a Marketing Coordinator or similar role, preferably in healthcare or ed-tech., Strong understanding of omni-channel marketing strategies and campaign execution., Experience in content creation, management, and digital/social media platforms..
Key responsibilities:
Support Marketing Managers in executing marketing campaigns and managing projects.
Assist in developing and implementing omni-channel marketing strategies across various channels.
Coordinate and execute marketing projects, ensuring timely and within-budget delivery.
Oversee social media accounts and track campaign performance.
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At Colibri, we collaborate with over 5 million professionals and partners to provide exceptional professional education solutions for licensing, continuing education, test preparation, and career readiness.
We strongly believe that quality education is the foundation for success. Our mission is to lead others to achieve more and thrive in their careers, transforming not only their professional lives but also their everyday experiences.
Through our comprehensive range of products and career training programs, we enable professionals to obtain licenses, maintain their credentials, and acquire the skills needed to excel in their respective fields.
Whether you're embarking on a new career journey or approaching retirement, our diverse companies are dedicated to supporting individuals throughout their entire professional trajectory, fostering personal and professional triumphs along the way. We are here to help you achieve unparalleled personal and professional success.
We are seeking a detail-oriented and proactive Marketing Coordinator to support the Marketing Manager in executing marketing campaigns, managing projects, and coordinating various marketing activities within our Healthcare EdTech company. This role requires excellent organizational skills, strong attention to detail, and effective communication abilities to ensure the successful implementation of omni-channel marketing strategies.
What You'll Do:
Support Marketing Managers in executing marketing campaigns, managing projects, and coordinating various marketing activities to achieve business objectives.
Assist in the development and implementation of omni-channel marketing campaigns across digital, social media, email, print, and other channels.
Coordinate and execute marketing projects, ensuring campaigns are delivered on time and within budget.
Execute the content marketing plan as outlined by the Content Marketing Manager and Marketing Managers, including content creation, editing, and publishing.
Oversee social media accounts, including content creation, posting schedules, and engagement with followers; ensure campaigns are executed on time and assist with tracking campaign performance.
Manage the execution and segmentation of daily email campaigns.
Conduct A/B testing to optimize landing pages, email campaigns, and ad creatives for enhanced lead generation results.
Implement strategies to attract and retain customers, including targeted campaigns and personalized communication efforts.
Work closely with Go-To-Market (GTM) teams to ensure alignment and support for marketing initiatives, facilitating smooth communication and collaboration.
Maintain consistent brand messaging and identity across all marketing materials and channels, ensuring alignment with the company's brand guidelines.
Support Marketing Managers in monitoring and reporting on the performance of marketing campaigns, providing insights and recommendations for optimization.
Ensure workflows, social media campaigns, and other marketing efforts support direct mail initiatives and other strategic objectives.
Execute tasks such as posting podcasts and creating promotional codes, ensuring seamless implementation and timely delivery.
Complete other duties and special projects as assigned.
What You'll Need to be Successful:
Bachelor’s degree in Marketing, Communications, Business Administration, or a related field (or equivalent experience).
Proven experience as a Marketing Coordinator or similar role, preferably in the healthcare or ed-tech industry.
Strong understanding of omni-channel marketing strategies and campaign execution.
Experience in content creation, management, and distribution across digital and social media platforms.
Proficiency in marketing analytics tools and A/B testing methodologies to optimize campaign performance.
Excellent project management skills with the ability to manage multiple priorities and stakeholders effectively.
Strong communication skills, both written and verbal, with the ability to collaborate across teams and levels.
Knowledge of Hubspot, marketing automation tools, and project management software is advantageous.
Familiarity with compliance and regulatory aspects related to healthcare education is a plus.
Colibri Group welcomes applicants from all backgrounds and experiences, and we understand that not every candidate will meet every requirement listed in the job description. Research has shown that women and people of color may be less likely to apply to jobs unless they feel they meet every qualification, and we want to actively combat this bias in our hiring process. If you're excited about the role and believe you have the skills and experience to contribute to our team, we encourage you to apply, even if your background doesn't align perfectly with every qualification listed. We are committed to building a diverse and inclusive workplace, and we believe that diversity of perspectives and experiences is essential to our success. You may be just the right candidate for this role or another position within our organization. Don't hesitate to take the leap and apply today!
Required profile
Experience
Spoken language(s):
English
Check out the description to know which languages are mandatory.