搜索与社交媒体专员（Search & Social Specialist）

职位概述 / Job Summary

我们是一家专注于整合数字传播的营销代理公司，正在为旗下的Digital部门招聘一位搜索与社交媒体专员。该职位将专注于百度SEO、SEM及数字付费广告的策略制定与投放执行，同时协助品牌在社交媒体平台上的内容运营与推广。我们希望你拥有2-3年SEM/SEO实战经验，逻辑清晰、数据敏感，具备良好的中英文沟通能力，能够推动客户项目实现业务增长。

We are a digital marketing agency looking to hire a Search & Social Specialist for our Digital team. This role is responsible for leading Baidu SEO, SEM, and paid digital campaigns, while supporting content execution across key social platforms. The ideal candidate has 2–3 years of SEM/SEO experience, sharp analytical thinking, and fluency in both English and Chinese, driving measurable performance for client projects.

主要职责 / Key Responsibilities

1.      百度SEO与SEM管理 / Baidu SEO & SEM Management

- 根据客户业务需求制定SEM/SEO投放策略，负责从策划、执行到优化的全流程管理。
- 独立管理百度竞价账户（如品牌专区、搜索推广），进行关键词策略、预算分配、出价调整与A/B测试。
- 结合百度站长工具等平台，优化网站结构、内容和技术SEO，提升自然搜索表现。
- 输出阶段性数据报告，分析成效并提出优化建议。

- Develop and manage SEM/SEO strategies based on client needs, covering planning, execution, and optimization.
- Manage Baidu paid search campaigns including Brand Zone and PPC with keyword strategy, budget control, bidding, and testing.
- Optimize content and technical SEO using Baidu Webmaster Tools to improve organic rankings.
- Provide data-driven performance reporting and actionable insights.

2.     社交媒体支持 / Social Media Support (Secondary)

- 协助执行微信、抖音等平台的日常内容推广，配合传播节奏增强品牌可见度。
- 关注社交趋势，积极与用户互动，营造健康的社群氛围。

- Support WeChat, Douyin, and other platform content operations to maximize brand visibility.
- Monitor social media trends and engage users to enhance community engagement.

3.     数据追踪与效果分析 / Performance Analysis

- 使用百度统计及第三方工具，追踪投放关键指标（如CTR、CPC、ROI）。
- 定期回顾数据表现，输出洞察驱动的优化方案。

- Use analytics tools to monitor campaign KPIs (CTR, CPC, ROI).
- Generate regular reports and propose optimizations based on performance trends.

任职要求 / Role Requirements

- 对数字营销充满热情，具备快速学习与自我驱动能力。
- 拥有数据敏感度和逻辑思维，能独立分析数据、提出洞察。
- 优秀的沟通能力，擅长团队协作与客户汇报。

- Passionate about digital marketing, fast learner and self-motivated.
- Strong analytical skills and data sensitivity.
- Excellent communication and teamwork abilities, with client-facing experience preferred.

最低资格 / Minimum Qualifications

- 本科及以上学历，市场营销、广告、数字媒体相关专业优先。
- 至少2年百度SEO/SEM投放经验，熟悉平台规则和工具。
- 熟练使用Excel及数据处理函数（如VLOOKUP、PivotTable）。
- 中英文书面及口头流利。

- Bachelor’s degree or above in Marketing, Advertising, or Digital Media preferred.
- Minimum 2 years of experience in Baidu SEO/SEM, familiar with platform tools.
- Strong Excel and data processing skills (e.g., VLOOKUP, pivot tables).
- Fluent in both written and spoken English and Chinese.

加分项 / Nice to Have

- 有B端客户服务或推广经验者优先。
- 熟悉Google Ads、Meta Ads等海外媒体平台者优先。

- Experience with B2B marketing is a plus.
- Familiarity with Google Ads, Meta Ads or other global platforms is a strong advantage.