Senior Manager, Retail Operations, Americas

At Deckers Brands, Together, Every Step is a promise kept that every employee can bring their authentic self, is valued and supported, as a whole person, at work and beyond. Together, Every Step is how we continue to deliver exceptional business results, experience an amazing place to work, and have a positive impact on the communities and world around us. 

Job Title: Senior Manager, Retail Operations, Americas

Reports to: Sr. Director Marketplace Operations, Americas 

Location: United States (Remote)

Interested applicants must reside in one of the following approved states: California, Colorado, Connecticut, Florida, Georgia, Hawaii, Illinois, Maryland, Massachusetts, Minnesota, Missouri, Nevada, New Hampshire, New Jersey, New York, North Carolina, Pennsylvania, Texas, Virginia, Washington, Wisconsin

The Role

The Senior Manager of Retail Operations will lead and optimize end-to-end operational execution across all North American retail locations for Deckers Brands (HOKA & UGG). This pivotal role is accountable for delivering a best-in-class consumer experience, elevating store efficiency, and driving operational excellence across the fleet. The role works in close collaboration with cross-functional partners - including Retail, Store Management, Finance, IT, Real Estate, Internal Audit, Global Retail Operations, Allocations, Wholesale Operations, and PX - to ensure seamless alignment of brand, operational, and marketplace initiatives.

We celebrate diversity--of your background, your experiences and your unique identity. We are committed to ensuring an inclusive and equitable workplace where all of our employees can Come as They Are. We believe that when we bring our different perspectives to work, we are truly Better Together.

Your Impact

• Retail Operations Strategy & Execution
  • Lead the planning and execution of operational strategies across all Deckers Brands retail locations to ensure brand consistency and operational excellence.
  • Standardize and continuously improve store operating procedures for North America region.
  • Partner with cross-functional teams to deploy store initiatives, product launches, and promotions effectively.
  • Oversee new store openings and remodels, responsible for CAPEX budgets.
  • Responsible for OPEX budgets, tracking and controlling store spend.
  • Maintain up-to-date knowledge of regional specific regulations to ensure compliance for operating a fleet in North America.
  • Manage vendor relationships with all supplies to stores, store cleaning, store maintenance, security system, etc.
  • Assess and prioritize all store maintenance issues, responsible for all local level troubleshooting/resolutions as needed.
  • Develop and enforce workplace safety and emergency response programs.
• Business Analytics & Field Performance
  • Monitor and analyze KPIs across sales, shrink, conversion, labor, and other key metrics.
  • Provide performance insights and tools to regional/district leadership to drive results.
  • Establish a strong communication cadence between corporate and field leadership to ensure alignment and real-time feedback loops.
• Retail Systems & Technology
  • Identify, evaluate, and implement technologies that elevate in-store operations.
  • Collaborate with Global and IT teams to optimize retail tools for functionality and usability at the store level.
• Inventory Control & Loss Prevention
  • Collaborate with Allocations and Ops teams to ensure inventory accuracy, improve replenishment, and reduce shrink.
  • Lead store audit processes, develop risk mitigation strategies, and oversee theft investigations.
  • Guide field teams in shrink reduction initiatives and best practices.
• Team Leadership & Development
  • Build and mentor a high-performing retail operations team, fostering a culture of excellence and continuous improvement.
  • Serve as a trusted advisor and coach to field leaders, helping them evolve operational capability and leadership.

Who You Are

• Bachelor’s degree or equivalent experience.
• 7–10 years of retail operations experience, including 3+ years in a senior field operations role.
• Proven success in driving operational efficiency and process improvement.
• Industry experience in footwear, apparel, or specialty retail preferred.
• Strong focus on enhancing customer and employee experiences.
• Expertise in financial planning, budget oversight, and cost control.
• Strong analytical mindset; uses retail data to inform decisions.
• Experienced in leading initiatives and managing complex projects.
• Excellent communication and leadership skills.
• Technically adept in retail systems and project management platforms.

What We'll Give You –

• Competitive Pay and Bonuses - We’ve created a variety of competitive compensation programs to foster career development, reward success and to show our employees just how much they’re valued.
• Financial Planning and wellbeing - No matter what financial goals our employees have set, we want to help them get there. Our plans provide powerful ways to protect income, pay for expenses and invest in the future.
• Time away from work - Sometimes we need time away to be with family, focus on our health or just simply recharge. Our plans support our employees’ needs to get out, get healthy and come back stronger than ever.
• Extras, discounts and perks - Being a valued member of the Deckers Brands team means more than just a paycheck. From generous discounts to community-based programs, we offer a variety of cool extras
• Growth and Development - Deckers Brands was built on the idea of pursuing passion. That’s why we offer extensive opportunities and support for personal and professional development.
• Health and Wellness - There’s nothing basic about our comprehensive health and wellness programs and offerings. While at work and at play, we aim to support a healthy lifestyle.
   

$155,000 - $165,000

The salary range posted reflects the minimum and maximum target for new hire salaries for this role in Goleta, CA. Individual pay will be determined by location and additional factors, including job related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary for your preferred location during the hiring process.

Equal Employment Opportunity
Diversity and inclusion are key to our success. We are proud to be an equal opportunity employer, and our employees are people with different strengths, experiences and backgrounds who share a passion for our brands. We welcome qualified applicants regardless of their race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, military or veteran status, mental or physical disability, medical condition and all the other beautiful parts of your identity.