Revenue Operations Manager, Pre-Owned Acquisition

Job Description

Hybrid OR Remote: This role is based remotely but if you live within a 50-mile radius of [Atlanta, Detroit, or Warren], you are expected to report to that location three times a week, at minimum

GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP NOW OR IN THE FUTURE. THIS INCLUDES DIRECT COMPANY SPONSORSHIP, ENTRY OF GM AS THE IMMIGRATION EMPLOYER OF RECORD ON A GOVERNMENT FORM, AND ANY WORK AUTHORIZATION REQUIRING A WRITTEN SUBMISSION OR OTHER IMMIGRATION SUPPORT FROM THE COMPANY (e.g., H-1B, OPT, STEM OPT, CPT, TN, J-1, etc.)

The Role:

We're looking for a RevOps-native Acquisition Leader to drive net-new pre-owned subscriber growth across the OnStar ecosystem – whether vehicles are sold within or outside our franchise network. The ideal candidate blends dealer-channel strategy, RevOps execution, and data-driven marketing orchestration, leading a cross-functional team in a complex environment where dealers generate demand and marketing ensures no opportunity is left behind. This role owns our 2026 mandate: grow pre-owned subscriber revenue by double digits YoY, targeting customers often overlooked in traditional models. You’ll lead a nimble, high-output team and build scalable systems to convert pre-owned buyers who fall outside standard acquisition and attribution frameworks.

Why This Role Matters:

This isn’t a traditional RevOps role. It’s a revenue-obsessed, systems-led, team-oriented position designed to grow the business where it happens—in the hands of advisors, in the tools of dealers, and in the experiences of pre-owned customers who didn’t come through the front door.

You’ll lead the team that closes the gap between interest and action—and builds a platform for sustainable, high-intent subscriber growth. You’ll thrive in this role if you’re energized by complex systems, motivated by measurable impact, and ready to lead a team that moves the needle every day.

What You’ll Do (Responsibilities):

• Own full-funnel acquisition for pre-owned vehicle buyers through RevOps principles: from dealer pipeline to advisor-led conversion and digital channel supplementation.
• Design and optimize pre-owned dealer acquisition playbooks that scale across different markets and store performance.
• Build operational systems that link sales, product, and marketing data to power daily decision-making – especially when the data is imperfect.
• Partner closely with the Dealer, Advisor, and Marketing teams to prioritize follow-up, lead scoring, and behavioral nudges that increase close rates.
• Oversee eCommerce flows, supporting a deliberate shift to digital where pre-owned customer behavior warrants.
• Use CRM, marketing automation, and sales ops tools to manage campaign triggers and conversion programs.
• Lead, coach, and develop a 4–6 person team of analysts and growth operators.

Additional Job Description

Your Skills & Abilities (Required Qualifications):

• 5+ years in RevOps, growth, and/or dealer network strategy, preferably in automotive, mobility, or complex service ecosystems.
• Experience growing revenue in messy operational environments with unclear attribution and fragmented systems.
• Deep familiarity with the dealer model, including non-franchise and pre-owned sales flows, as well as aftermarket services.
• Proven ability to lead and scale high-performing, quantitative teams—translating insight into execution.
• Hands-on experience with SQL-based data environments (e.g., Databricks) and modern BI tools (e.g., Tableau, Power BI).
• Excellent cross-functional instincts—especially when collaborating with Marketing, Product, and Field Ops.
• Bias for systems-building, not just campaign execution.

What Will Give You a Competitive Edge (Preferred Qualifications):

• Prior experience in automotive subscription services, hardware-dependent subscription services, or car-as-a-service platforms
• eComm experience across mobile and web ecosystems
• Experience turning fragmented or distributed D2C storefronts—like dealer networks or field teams—into performance-driven growth channels

#LI-ST1

The compensation information is a good faith estimate only. It is based on what a successful applicant might be paid in accordance with applicable state laws. The compensation may not be representative for positions located outside of New York, Colorado, California, or Washington. 

The salary range for this role is ($117,800 – 184,300). The actual base salary a successful candidate will be offered within this range will vary based on factors relevant to the position. 

Bonus Potential: An incentive pay program offers payouts based on company performance, job level, and individual performance. 

Benefits: GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more.  

About GM

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Benefits Overview

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Non-Discrimination and Equal Employment Opportunities (U.S.)

General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.

All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws. 

We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire.

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