Principal Product Manager

Mission

We are seeking (3) Principal Product Managers.  As we work to help consumers achieve financial freedom, these Principal Product Managers (PM) will own one of three core product domains—each aligned to Caribou’s growth flywheel:

• Greatest Reach: Focused on marketing, partner distribution, and the consumer experience from site visit through loan application. Key operating metrics: Traffic, Traffic-to-Sent-to-Lender Conversion, and CAC. Success is driven by developing partner integrations, enabling marketing channels, and innovating the funnel experience.
• Simplest Process: Responsible for reducing internal and customer friction from application through funding by simplifying workflows, applying agentic AI, and optimizing contact center and support systems. Key operating metrics: Conversion, Net Revenue per Loan, and Variable Cost per Loan.
• Lowest Payment: Owns the supply side of the marketplace, developing a competitive lending ecosystem with broad lender participation, ample liquidity, and competitive offers. Also responsible for monetization via well-priced, high-attachment cross-sell products. Key operating metrics: Prequal Rate, Net Revenue per Loan, and Funding Conversion Rate.

While the areas differ, each role is mission-critical to Caribou’s three-sided marketplace of Lenders, Consumers, and Distribution Partners. The Principal PM acts with a general manager mindset—crafting vision, managing the roadmap, and leading execution. This role requires deep user empathy, strong cross-functional collaboration, and a focus on measurable impact.

This role may work remotely from a state where Caribou operates with a preference for the Chicago IL, Denver, CO, or San Francisco, CA markets.* Alternatively this role can be based out of our Caribou office in Denver, CO.

Common Outcomes for All Principal PMs

Connect Product to Company Strategy

• Establish a clear, outcome-oriented product vision aligned to company goals.
• Maintain a product operating rhythm with a multi-quarter roadmap balancing fast iteration with long-term value.

Deliver High-Impact Products

• Partner closely with Research, Design, Usability, and Engineering to build user-centered, outcome-driven products.
• Prioritize rigorously using data, experimentation, and modern product processes.
• Drive execution excellence from vision to launch, ensuring delivery is measured, efficient, and outcome-focused.

Lead Scalable Experimentation & Optimization

• Build and scale lean, data-visible product development workflows.
• Cultivate a culture of high-velocity learning through rapid iteration and structured testing.
• Improve conversion, funnel performance, and product decision quality via continuous experimentation.

Role-Specific Outcomes

Lowest Payments PM

1. Build for Scale
   Ensure internal tools, lender integrations, and APIs scale to support 4x loan volume over 24 months—without compromising reliability, compliance, or experience.
2. Double Submit-to-Fund Conversion
   Expand lender participation across the credit spectrum. Optimize routing, prequal logic, and decision-engine infrastructure. Partner deeply with the Lending team to maximize fund rates.
3. Grow Revenue per Loan by 30%
   Optimize lender bounty, cross-sell pricing, and attachment. Identify backend improvements that increase revenue while maintaining a strong user experience.

Simplest Process PM

1. Double Conversion by Reducing Friction
   Eliminate unnecessary data entry, reduce touchpoints, and streamline the experience from application to funding.
2. Lower Variable Labor Cost per Loan by 70%
   Leverage automation, AI, and CCaaS tools to minimize manual tasks and improve workflow efficiency.
3. 3x Contribution Profit per Loan with Sales & Ops
   Collaborate across teams to simplify human touchpoints when required. Build tools that enable scalable, low-skill, high-effectiveness support interactions.

Greatest Reach PM

1. Scale to 4x Lead Volume
   Build a scalable platform that supports increased traffic, rapid partner integration, and channel expansion. Enable fast-deploy consumer experiences and foundational customer data infrastructure.
2. Double Conversion through Personalization & Routing
   Improve targeting, routing, and top-of-funnel experiences. Use data to drive 3x contribution profit per loan.
3. Increase Revenue per Loan by 30% via Cross-Sell
   Develop monetized cross-sell products with high attachment and trust. Design seamless UX with smart routing to AI or human support that boosts value and conversion.

Competencies

Caribou Values

• Give a Damn – Deep ownership of outcomes for customers, partners, and Caribou.
• Velocity – Prioritizes speed with direction. Acts with urgency, ships fast, iterates.
• Make the Assist – Collaborates across teams. Removes blockers. Aligns priorities. Synthesizes complexity for ICs and execs alike. Remains calm and focused under pressure.

Role-Based Skills

• Curiosity & Tech Exploration – Explores and adopts emerging technologies (especially AI) to improve both product development and personal workflows.
• Technical Fluency – Interfaces deeply with engineering and data. Understands technical trade-offs and brings system-level thinking to product strategy.

Experience

• 8+ years in product management roles, preferably in technology-driven companies.
• Background in Computer Science, Engineering, or a related field; top-tier MBA a plus.
• Experience in marketplace businesses and/or fintech/lending strongly preferred.
• Demonstrated track record applying AI to prod

How we will take care of you

Everyone at Caribou is a valued team member. Our compensation and benefits package includes:

• Competitive compensation: $173k - $217k
• Eligible for annual performance based bonus
• Equity options
• 401k savings program
• Generous paid time off including: Flexible Time Off (FTO) for all employees and 100% paid parental leave for all parents.
• Robust wellness benefits including company-paid plans for health, dental, vision, mental health, disability and basic life insurance.
• Optional benefits to suit your individual circumstances such as HSAs, FSAs, supplemental life and medical insurance, and pet insurance.
• Up to $1,000 per year for eligible professional development expenses.