SEO Specialist

Job Summary:

The SEO Specialist will be responsible for developing and executing SEO and digital advertising strategies that drive qualified traffic, improve search engine rankings, and generate conversions. This role requires a deep understanding of both organic and paid search strategies, content optimization, technical SEO, and performance analytics.

Key Responsibilities:

1. Keyword Research & Analysis

• Conduct comprehensive keyword research aligned with business goals.
• Analyze competitor keywords and industry trends to maintain a competitive edge.

2. On-Page Optimization

• Optimize website content, meta tags, headers, and internal linking structures.
• Collaborate with content teams to ensure alignment with SEO strategies and best practices.

3. Technical SEO

• Perform regular SEO audits and resolve technical issues affecting search visibility.
• Work with developers to implement technical enhancements and improve site performance.

4. Link Building

• Create and execute white-hat link-building strategies to acquire high-quality backlinks.
• Identify outreach opportunities including partnerships, collaborations, and guest posts.

5. Content Marketing Support

• Collaborate with writers and designers to create SEO-friendly content.
• Optimize multimedia content (images, videos, etc.) for better search engine visibility.

6. Analytics and Reporting

• Use Google Analytics, Google Search Console, and other SEO tools to monitor and analyze website performance.
• Generate insightful reports with actionable recommendations and track KPIs over time.

7. Industry Trends and Algorithm Updates

• Stay updated on evolving SEO trends, Google algorithm updates, and best practices.
• Recommend strategic adjustments to remain compliant and competitive.

8. Local SEO (If Applicable)

• Optimize Google My Business listings and enhance local search presence through targeted strategies.
• Digital Advertising Responsibilities:

9. Campaign Planning & Strategy

• Design and implement digital advertising campaigns across Google, Facebook, LinkedIn, and other platforms.
• Conduct research on audiences, competitors, and industry trends to guide targeting and messaging.

10. Ad Creation & Copywriting

• Develop compelling ad copy and visuals that resonate with target audiences.
• Partner with designers to produce high-converting creatives.

11. Platform Management

• Manage end-to-end setup, execution, and optimization of paid ad campaigns.
• Monitor campaign performance daily and make data-driven adjustments.

12. Budget Management

• Strategically allocate and manage advertising budgets.
• Monitor spending and ensure cost-efficiency and ROI.

13. Performance Analysis & A/B Testing

• Track and report on KPIs such as CTR, conversion rates, and ROAS.
• Run A/B tests to optimize targeting, messaging, and creatives for continual improvement.

Qualifications:

• 3-5 years proven experience in SEO strategy and digital advertising campaign management.
• Proficiency with SEO tools (e.g., SEMrush, Ahrefs, Screaming Frog) and ad platforms (e.g., Google Ads, Facebook Business Manager).
• Strong analytical and problem-solving skills.
• Excellent written and verbal communication.
• Familiarity with HTML, CSS, and CMS platforms is a plus.
• Google Ads or HubSpot certifications (preferred but not required).

What We Offer:

• A collaborative and creative work environment.
• Opportunities for growth and skill development.
• Flexible work options.
  
• Data allowance
• Power allowance
• Comprehensive Health Insurance