Offer summary

Qualifications:

5–7 years of experience in web strategy and digital marketing., Strong understanding of UX, SEO, analytics, and CMS platforms, preferably AEM., Excellent communication skills in English, both written and verbal., Hands-on experience with Figma, Google Analytics, and MarTech tools..

Key responsibilities:

Develop and manage web strategies to support growth and brand alignment.

Oversee website content, structure, and design in collaboration with teams.

Lead SEO efforts including keyword research and content optimization.

Monitor web performance using analytics and provide actionable insights.

Job description

Position Summary:

With team members and customers in 39 countries around the globe, HostPapa is currently one of the fastest-growing web hosting companies with a wide range of products available. At its core, we provide individuals and small and medium-sized businesses with access to valuable tools and services critical to their online success, including a Website Builder service for making website creation an ultra-easy task for anyone. Tailored to meet every user's unique needs, our award-winning customer support, email, and cloud-based solutions keep HostPapa at the cutting edge of the web hosting industry and innovation by putting our customers first.

As the Web Strategist, you will lead the evolution of our digital presence across global markets. Shaping how we engage users, generate leads, and communicate our brand online. Reporting to the VP of Marketing, you’ll oversee key areas such as SEO, content strategy, social media, and performance marketing, while working closely with cross-functional teams across Product, Brand, IT, and Legal

What you’ll do:

Build and manage a web strategy that supports growth, lead generation, and brand alignment
Oversee website content, structure, and design in collaboration with internal teams and external partners
Lead SEO strategy, including keyword research, technical enhancements, and content optimization
Use analytics tools to monitor web performance and identify actionable insights
Partner with CRM, campaign, and design teams to support integrated marketing efforts
Lead site optimization through A/B testing, UX audits, and CRO tactics
Coordinate content updates and regional variations to support global markets
Collaborate with IT on platform maintenance, technical architecture, and CMS updates
Ensure accessibility, mobile usability, and brand consistency across all digital touchpoints
Support campaign landing page creation and ad hoc digital requests as needed
Manage vendor relationships for web-related services
Support other tasks or projects as assigned to meet team and business needs.

About you:

5–7 years of experience in web strategy and digital marketing
Strong understanding of UX, SEO, analytics, and CMS platforms (AEM preferred)
Clear and effective communication skills in English, both written and verbal
Hands-on experience with Figma, Google Analytics, and other key MarTech tools
Familiarity with AI-based personalization and digital customer journeys
Strong project management and cross-functional collaboration skills
Comfortable working with technical and creative stakeholders
Able to balance big-picture thinking with day-to-day execution
Experience supporting B2B websites and global audiences is a plus

About us:

At HostPapa, we’ve been committed to providing a complete array of enterprise-grade cloud services solutions to every business owner since 2006. These services, traditionally out of reach to smaller businesses, are offered in a one-stop shop, making it quick and easy for customers to select the services they need to grow. We back these offerings with 24/7 award‑winning customer support in four languages.

Our HostPapa team values diversity and inclusion. We have a friendly company culture built on trust and respect. With the acquisition of several companies into our product portfolio, we’re growing at an incredible rate and have ample opportunities for career growth.

Come join our talented team of enthusiastic, hard-working, passionate, driven people engaged in meaningful, innovative work. We can’t wait to meet you!

HostPapa is an equal-opportunity employer committed to diversity and inclusion. As a multicultural organization, we encourage individual achievement and recognize the strength of our diverse team.

HostPapa is committed to providing accommodations for people with disabilities. If you require accommodation, please let us know, and we will work with you to meet your needs. Accommodation may be provided in all parts of the hiring process.

It is anticipated that this position will be performed outside of Ontario.

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