Offer summary

Qualifications:

At least 5 years of experience in data analysis, preferably in digital marketing., Experience in setting up app-based SMS and email marketing campaigns., Proficiency in Excel and/or Google Sheets at an intermediate to advanced level., Strong understanding of digital marketing concepts such as PPC, A/B testing, and funnels..

Key responsibilities:

Gather and analyze data to identify trends and opportunities.

Support daily operations on advertising platforms and manage marketing campaigns.

Build and maintain custom reports on campaign performance.

Assist with sales and marketing tasks and develop SOPs as needed.

Talent Hackers is the first nodal distributed network platform for the search and recruitment of technology and digital professionals based on paid referrals. Through the dynamic distribution of offers, performed by our algorithm, these reach key profiles, activating passive talent, the one that is not actively looking for a job. Nodal technology is based on the data available on the Internet, creating networks of "nodes" over which the offers are distributed. By "nodes" we mean individuals, training centers, social and/or professional networks, communication channels, publications, groups, job boards, forums, blogs and other portals. A "node" can refer to many things. In short, it is there where we are going to impact with the offer because there are professionals who fit with it. And it is through the application of digital marketing techniques, how we impact that talent. Then, our paid referral system is the core of our collaborative model and where its full power is shown, as it allows anyone to share our offers with their contacts and be rewarded if one of their referrals is finally incorporated into the company. When creating an account on Talent Hackers, each user generates a unique code that will be added to the url that they share with their network. This way we can identify the candidates that come through a talent hacker and deliver their reward if the candidate is hired.

Job description

About the Role:

We’re seeking a highly analytical and detail-oriented Data & Marketing Operations Analyst to support our digital marketing and sales initiatives. In this role, you'll be responsible for gathering and analyzing data, identifying trends, and optimizing campaign performance across SMS, email, and ads platforms.

Core Tasks:

Perform manual research, data gathering, and data entry
Analyze data with emphasis on identifying trends / outliers, root causes, and opportunities
Support daily operations on ads platforms as needed
Program and analyze direct message / SMS, and email marketing campaigns
Segment client lists
Build and maintain custom ongoing reporting on campaign metrics and performance
Assist with other sales and marketing -tasks as needed
Enhance and build additional role-related SOPs as needed
Respond to feedback from guests
Handle app-related issues

Must-Have:

5+ years performing data analysis (preferably in digital marketing)
Experience setting up app based SMS and email ad campaigns
Demonstrated history of ownership and proactive communication around data variances and opportunities
Intermediate - advanced capabilities in Excel and/or Google Sheets
Familiarity with digital marketing concepts (PPC, A/B testing, funnels, etc)
Excellent written and verbal English communication skills
Ability to work EST

Nice-to-Have:

Experience pulling and analyzing reports from Meta, LinkedIn, Google Ads and Google Analytics
Hands-on experience with AppFront, Levelup, or similar tools
Background working in the food service industry
Experience with Looker, Looker Studio
Familiarity with Gmail, Zoom and Slack for internal comms
1+ years experience in a data manipulation language (VBA, Google Apps Script, Python)