Vice President / Senior Director, Go-to-Market Strategy, Operations & Analytics

Who We Are 

At Bluehost, we’re not just building websites—we’re shaping the future of the web through content, commerce, discovery, and the power of AI. From intelligent automation to generative content and personalization at scale, we believe AI will define the next era of customer experience and business growth. 

As a trusted leader in web hosting and WordPress, our mission is to help customers of all sizes build a digital presence that drives results. Backed by private equity and powered by innovation, we are building the go-to platform for creators, entrepreneurs, and businesses to thrive online. 

With a global portfolio of brands and millions of users worldwide, we’re entering a bold new phase of transformation—driven by people, technology, and ambition.  

The Role

We’re looking for a strategic and operationally minded Vice President / Senior Director, Go-to-Market Strategy, Operations & Analytics​ to partner with executive and senior leadership team to drive transformation and growth. This high-impact role will serve as a strategic advisor, integrator, and force multiplier—driving alignment across priorities, accelerating execution, and enabling scale. The ideal candidate is a proactive problem-solver, systems thinker, and skilled communicator who thrives in fast-paced environments. You’ll play a key role in translating vision into action, leading strategic planning processes, driving operational rhythms, and stewarding cross-functional initiatives that shape the future of Bluehost.

As Vice President / Senior Director, Go-to-Market Strategy, Operations & Analytics, you won’t just keep the trains running—you’ll help design the track. This is a rare opportunity to work at the center of decision-making, lead high-impact initiatives, and help scale Bluehost in its next phase of growth.

What you’ll do & how you’ll make your mark.  

Strategic Planning & Business Alignment

• Lead annual and quarterly planning processes, ensuring goals, KPIs, and priorities are aligned across Marketing, Sales, and Product.
• Partner with CMO, Finance, and senior leadership to drive strategic decision-making, resource allocation, and cross-functional alignment.
• Support M&A, business development, and market analysis with research, modeling, and executive-ready recommendations.

GTM Strategy, Operations & Analytics

• Build and scale GTM analytics infrastructure—connecting campaign performance, LTV:CAC, funnel health, and ARR impact across channels.
• Operationalize OKRs across GTM teams and lead initiatives like pipeline tracking, quota planning, territory design, and incentive modeling.
• Integrate win/loss insights and usage telemetry into actionable recommendations for Product, Sales, and Marketing.

Operational Excellence & Execution Rhythm

• Own the company’s operating cadence—leading weekly business reviews, special projects, and exec steering forums.
• Develop dashboards and reporting that surface risks, performance gaps, and growth opportunities.
• Identify and remove operational bottlenecks, driving accountability, speed, and scale.

AI Strategy & Enablement

• Define and lead the roadmap for pragmatic AI adoption across GTM—focusing on automation, content velocity, personalization, and sales enablement.
• Evaluate GenAI tools, pilot initiatives, and establish KPIs to track business impact and adoption.

Spend Management & Efficiency

• Implement real-time spend tracking across demand gen, media, and GTM programs to improve ROI and reduce leakage.
• Partner with Finance to optimize CAC payback, marketing mix, and investment allocation across customer segments.

Executive Support & Communication

• Serve as a strategic advisor to the executive team—prepping materials, synthesizing inputs, and managing cross-functional initiatives.
• Drive the creation of board materials, investor updates, and leadership presentations with clear, data-informed storytelling.
• Act as a connective tissue across internal and external stakeholders to ensure alignment and clarity.

Cross-Functional Leadership & Change Management

• Lead high-impact, cross-functional initiatives that fall between functions or require orchestration across GTM, Product, and Finance.
• Manage change initiatives and coach emerging leaders on strategy, execution, and operational excellence.

Who you are & what you’ll need to succeed.

• 12+ years of experience in strategy, consulting, operations, or business leadership roles, especially in marketing and sales
• Deep experience in business and GTM analytics around LTV, CAC, ecommerce and Sales funnel analytics.
• Proven track record in managing complex, cross-functional initiatives.
• Deep expertise and knowledge in evolving AI landscape and pragmatically driving AI strategy
• Strong analytical, organizational, and project management skills.
• Executive presence, with excellent written and verbal communication.
• Experience supporting or working directly with C-level executives.
• Ability to thrive in ambiguity and drive clarity and action in fast-moving environments.
• Experience in SMB and Consumer SaaS organizations

Preferred

• MBA or relevant advanced degree.
• Prior experience in hosting businesses.
• Familiarity with OKRs, agile business planning, or operating models.
• Comfort working with data tools (e.g., Excel, Tableau, Power BI, Notion, Airtable)
• Experience with private equity backed organizations

Employment with Newfold Digital is at-will and nothing in this Job Description should be interpreted or construed to alter the at-will employment relationship.

This Job Description includes the essential job functions required to perform the job described above, as well as additional duties and responsibilities. This Job Description is not an exhaustive list of all functions that the employee performing this job may be required to perform. The Company reserves the right to revise the Job Description at any time, and to require the employee to perform functions in addition to those listed above.