Director of Brand Marketing - Men's

About You: 

The Director Brand Marketing, Nutrafol Men is the strategic, creative, storyteller that will drive Nutrafol Men’s brand strategy, campaign and content. They are responsible for developing and executing on the Nutrafol Men’s brand narrative across building a strong emotional connection, product routine and cultural relevance with our customers. As a brand leader, doer and activator of a DTC brand you will work cross functionally to develop and execute a range of projects from 360 campaigns, strategic initiatives, social narrative and more.

You have a creative mind that can craft brand stories that resonate with consumers, and initiatives that impact consumer perceptions. Responsibilities include identifying consumer insights, strategic planning, ideating collaboratively with creative and overseeing projects through to completion. Should be a strategic thinker with a knack for uncovering consumer needs that inform strategy business and product growth. The Director Brand Marketing, Nutrafol Men’s reports to the VP, Brand Marketing and is highly collaborative with the in-house teams creative, growth, retention, PR, partnerships and brand product marketing teams. 

Responsibilities:

• Develop holistic brand experiences based on extensive research, experience, competitor and brand knowledge
• Have deepest understanding of consumer needs through extensive primary and secondary research
• Create competitive reviews and situational analyses
• Staying up-to-date on consumer research and market trends
• Identify audience and category insights, challenges and opportunities
• Develop brand architecture, positioning and strategy leading annual and quarterly brand plan
• Craft a cohesive strategy including compelling brand stories and narratives
• Brief and collaborate with creative teams
• Leading ideation and brainstorming sessions
• Lead day-to-day management of key brand initiatives to drive awareness and engagement
• Oversee and manage the Men’s brand team - strategic collaboration with social, PR, partnerships and community team
• Set brand strategy and direction for partnerships and collaborations
• Ability to manage multiple projects simultaneously leading cross functional stakeholders
• Monitor results, provide strategic recommendation and roadmaps for improvement
• Assist in creating and managing brand marketing budget
• Champion the brand and customer at all times 
• Create strong relationships and build trust with cross-functional teams and leadership
• Work with external vendors and freelancers to execute as needed 

Requirements:

• 8-12 years of marketing, brand management or similar experience in a fast growing brand; wellness experience preferred and DTC experience is required
• 5+ years of team management experience
• Proven track record creating and executing innovative and disruptive integrated brand strategies and campaigns (across digital, social, CRM, OOH, direct response, etc.) for a DTC brand with supporting distribution channels
• Demonstrated experience within high-growth, fast-moving start-up environments, particularly with DTC branded service model
• Experience working with male-focused direct-to-consumer brands
• Experience managing in-house teams and agency relationships
• Strong strategic and analytical thinker with experience in customer segmentation and quantitative and qualitative customer insights to create
• Proven track record for developing holistic brand-first marketing strategies
• Love of all things brand and high attention to detail
• Exceptional communication skills, both verbal and written
• Strong sense of ownership, urgency, and drive
• Positive attitude and ability to manage change, thrive in a fast-paced environment, work through ambiguity, and prioritize projects based on business needs