Content Marketing Manager

We're building a dynamic, content-driven marketing team at UserGems, and we're looking for an ambitious Content Marketing Manager to join us. In this role, you'll write impactful short form content, partner with outside companies to create long form thought leadership content, and to distill expert conversations into high-value, audience-ready content, focusing on extracting maximum value from webinars and other content assets.

This is an exciting opportunity for someone eager to immerse themselves in the fast-paced B2B marketing space, prioritize content distribution, and grow their career quickly within a supportive, innovative environment. You'll have the chance to directly impact our growth and become an integral part of our team's success.

Key Responsibilities:

• Content Creation & Distribution:
  
  • Distill expert conversations (like webinars and podcasts) into actionable, engaging content, such as guides and short-form materials.
  • Write compelling short-form content (social posts, email copy, blog posts) to drive engagement and conversions.
  • Develop effective email nurture campaigns, optimizing for audience engagement and pipeline impact.
  • Create distribution plans that include owned, earned, and paid channels to maximize content reach.
• Webinar & Event Planning:
  
  • Organize, plan, and manage webinars, including topic ideation, speaker coordination, and promotion to ensure successful attendance and follow-up.
• AI Workflow & Optimization:
  
  • Leverage generative AI tools (ChatGPT, Gemini, Claude) for research, content outlining, drafting, and polishing, documenting your process transparently.
  • Continuously refine your approach to ensure maximum efficiency and effectiveness in content creation and distribution.
• Collaboration & Coordination:
  
  • Maintain a structured content calendar to ensure timely delivery and coordination across marketing channels.
• Adaptability:
  
  • Embrace the dynamic nature of startup life, proactively adapting to new challenges and opportunities as they arise.

About You:

• You’re proactive and thrive on taking initiative, owning projects from start to finish.
• You’re an excellent writer who knows how to capture attention, communicate clearly, and persuade effectively. 
• You excel at organization, comfortably managing multiple content projects and deadlines without dropping the ball.
• You’re flexible and enjoy adapting to changing priorities as part of an evolving marketing strategy.
• You’re hungry to learn and eager to grow within an early-stage company.

Bonus Points If:

• You have experience managing or producing webinars.
• You’ve worked with email marketing platforms (HubSpot, Marketo, etc.).
• You have basic design skills (Canva counts!) and an eye for visuals.
• You know a bit of SEO and are excited about AI Search Optimization

UserGems Core Values:

• We move fast, value feedback, and iterate continuously.
• We prioritize content quality—every piece must deliver real value and impact.
• We openly communicate and share constructive feedback respectfully and directly.
• We value flexibility, mental health, and family. Work-life balance is essential.
• We are competitive and driven by excellence—we like to win.

Salary range: $60k-$75k

The range listed is UserGems’ reasonable estimate of the compensation for this role. Actual amount may vary based on non-discriminatory factors such as experience, knowledge, skills, abilities, and location.