Integrated Marketing Operations Sr Manager

Pay Range:  

• $100000 - $120000 / year

Our Perks: 

• Generous PTO plans, sick pay and health benefits
• Annual bonus based on employment standing*
• Work from home and hybrid model employment
• Confie Enablement Fund/ Scholarship Program
• I-Care Recognition Program
• Corporate Social Responsibility Program
• Diversity, Equity and Inclusion Initiatives
• Confie Hub and Discount Programs (Gym Membership)

Purpose

Drive alignment, reputation, and consistency across all marketing efforts, ensuring that every campaign, listing, and customer touchpoint reflects our brand at its best. Oversee brand reputation and directories, ensure campaign alignment across departments and channels, and uphold brand and compliance standards across 1,200+ locations

While not focused on creative development, play a key role in ensuring that campaigns are strategically aligned, cohesive, and reflective of our brand identity. Manage a small but impactful team and lead key cross-functional initiatives

Essential Duties & Responsibilities

Strategic Leadership

Develop and execute an integrated marketing operations strategy that supports campaign alignment, compliance, and brand visibility

Serve as a bridge between corporate marketing strategy and field-level execution, ensuring clarity and consistency across initiatives

Partner with marketing leadership and cross-functional teams to unify campaign execution and elevate the brand experience across all touchpoints

Brand Reputation & Online Presence

Lead our online directories (Google, Apple, and Yelp) and listings strategy to ensure accuracy, consistency, and local SEO optimization

Manage our enterprise-wide review and reputation program, driving review generation, response strategies, and reputation improvements

Monitor brand health and proactively address misinformation or risk across digital platforms

Campaign Alignment & Support

Partner with campaign, brand, and field marketing teams to execute multi-channel campaigns with a consistent voice and message

Translate national strategies into field-ready toolkits that support in-store, digital, and community activation

Create rollout plans, checklists, and go-to-market frameworks to streamline deployment

Monitor campaigns for compliance with brand and legal guidelines, and provide corrective direction as needed

Project Leadership & Cross-Functional Execution

Lead high-impact cross-functional marketing projects involving multiple departments

Manage scopes, timelines, and accountability to ensure aligned execution and measurable outcomes

Facilitate stakeholder collaboration and strategic process across complex initiatives

Customer Experience & Insights

Shape and optimize the customer journey across digital, traditional, and retail channels

Use persona development and customer insights to guide targeting, messaging, and channel decisions

Champion a customer-first mindset across all marketing efforts

Marketing Compliance & Brand Governance

Serve as a brand steward, ensuring consistency with creative standards, messaging, and regulatory guidelines

Partner with legal and compliance teams to vet marketing materials and ensure regulatory alignment

Implement scalable processes for reviewing and auditing brand compliance across all communications

Analytics, Reporting, & Storytelling

Translate performance data into actionable insights to improve campaigns, listings, and reputation

Develop dashboards and reporting that connect marketing performance to business outcomes

Tell compelling stories with data to influence decision-making and drive confidence across teams

Monitor competitors using media monitoring tools and provide actionable competitive insights to inform strategy and promotional efforts

Team Leadership

Manage and develop two direct reports

Set clear goals, provide coaching and feedback, and foster a collaborative, high-performing environment

Qualifications and Education Requirements

7+ years of progressive experience in marketing, with at least 3 years in a leadership role focused on marketing operations, brand reputation, or campaign execution

Demonstrated success leading integrated marketing initiatives at scale - ideally in a multi-location, consumer-facing, or regulated industry

Strong cross-functional project leadership skills and experience delivering initiatives from strategy through execution

Deep understanding of digital reputation management, local listing optimization, and marketing compliance

Experience in customer journey mapping, persona development, and applying insights to strategic planning

Proficiency in data analysis and reporting platforms - translating complex information into a clear business direction

Excellent collaboration, communication, and presentation skills

Experience leading and developing high-performing teams

Insurance, financial services, or regulated industry experience is a plus

Traits:

Operationally minded with strong strategic thinking skills

Equally comfortable with analytics, storytelling, and brand integrity

Confidently managing cross-functional alignment and field-level execution

Detail-oriented yet capable of navigating the big picture

Proactive, collaborative, and committed to elevating the customer and brand experience

Preferred Tools & Platforms

Reputation & Listings: Yext, SOCi, Rio SEO, Birdeye

Analytics & Reporting: Google Analytics, Looker Studio, Tableau

Project Management: Monday.com, Asana, Wrike

Media Monitoring: Meltwater

Other Duties

This job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice