Director of Enrollment Strategy

DIRECTOR OF ENROLLMENT STRATEGY

About VisionPoint Marketing

VisionPoint is a full-service, higher-education enrollment marketing agency that partners with colleges and universities nationwide to achieve their brand, marketing, and enrollment goals. Headquartered in Raleigh, NC, we operate as a remote-first company with team members across every U.S. time zone and provide hybrid flexibility for those near our headquarters.  

The Opportunity

We’re seeking a Director of Enrollment Strategy who has walked in our clients’ shoes as a senior enrollment leader—ideally an AVP/Vice President of Enrollment Management or Director of Admissions—within a regional public institution. Regional publics face some of the toughest enrollment headwinds in higher ed, so success there proves you can solve the challenges our clients bring to us every day.

In this role, you will:

• Lead and mentor VisionPoint’s enrollment strategy team.
   
• Translate our client partners’ institutional goals into demand generation, student search/recruitment, and yield strategies that drive measurable enrollment growth.
   
• Collaborate across creative, media, web, and analytics teams to ensure flawless execution and optimization.
   
• Serve as a primary consultant with clients and SME in new-business pitches.

If you thrive on tackling complex enrollment problems, love turning data into decisive action, and can inspire both clients and colleagues, we want to meet you.

Key Responsibilities

As a team leader, cast a vision, ensure continuous improvement of our methodologies, and ensure exceptional delivery of VisionPoint’s strategy offerings, meeting the enrollment results of our client partners and fulfilling the team.

Team Leadership & Talent Development

• Coach, develop, and evaluate a team of Enrollment Strategists; provide clear growth paths and real-time feedback.
• Manage the individual growth, professional development, and performance of each direct report, including ensuring that all Strategists develop and continue to build upon a strong understanding of enrollment marketing strategy and quickly grasp each client partner’s situation, opportunities, marketplace, and dynamics; produce on target strategic plans, and appropriately inform and provide the strategic guidance and consultation to our service delivery teammates.
• Model our core values in every interaction, serving as a first-level escalation point for identifying opportunities, problem-solving, and strengthening our client satisfaction and project performance.

Client Strategy & Consulting

• Contribute to the growth of the agency by serving as a spokesperson and leading representative in discovery meetings, and a subject matter expert on proposals and pitches, particularly concerning enrollment management challenges and solutions.
• Oversee and conduct quantitative and qualitative research to develop effective strategies across brand, web, advertising, and enrollment marketing initiatives, with a direct focus on driving demand, applications, and maximizing yield for our client partners.
• Serve as a primary contributor and leader of the Strategy team, develop data-driven strategic plans and support tactical roadmaps; quantify impact using enrollment funnel metrics (inquiries, apps, admits, deposits, enrollments).
• Monitor, measure, benchmark, analyze, and consult with our client services team and clients on their strategies and plans throughout project engagements to suggest pivots, reallocations, and investments as appropriate for each client partner’s objectives.
• In collaboration with teams across the agency, build processes and develop offerings to ensure the execution of effective plans and attainment of enrollment goals.

Business Development

• Partner with our Client Experience team to envision, scope, price, and pitch enrollment-focused projects and relationships.
• Provide institutional case studies, benchmark data, and success metrics that strengthen VisionPoint’s value proposition and win new business.

Required Qualifications

What Success Looks Like

• Clients win. Our enrollment strategies consistently deliver inquiry, application, and enrollment lifts that exceed agreed-upon targets.
   
• Team thrives. Direct reports achieve their objectives and grow into new capabilities under your mentorship.
   
• VisionPoint grows. You and your team are significant contributors to client renewals and new relationship awards, contributing meaningfully to agency revenue.

Why VisionPoint

• Mission-Driven Work. Help colleges and universities navigate today’s enrollment challenges and transform more students’ lives.
   
• People-First Culture. We value transparency, collaboration, and continuous learning—plus bi-annual agency Summits to connect and celebrate.
   
• Remote Flexibility. Enjoy the freedom to work remotely, collaborating with the best of the best in a virtual environment that still fosters a vibrant and connected company culture.
   
• Competitive Benefits. VisionPoint boasts a competitive benefits package including not only standard insurance offerings, but also 401(k) match, unlimited PTO, and more.

A Quick Note
Research shows that people from underrepresented identities often hesitate to apply for job opportunities if they feel they do not fulfill all of the listed qualifications. VisionPoint Marketing is committed to building a diverse and inclusive work environment and believes that skills are cultivated through a range of experiences. Even if your past work doesn’t meet all of the preferred qualifications, we still encourage you to apply if you are enthusiastic about this opportunity!

VisionPoint Culture