Paid Search Specialist

The opportunity

The Paid Search Specialist will be an integral part of our Paid Media Team. This team member will provide support for many critical aspects of the campaign planning & launch process across our Paid Search advertising campaigns, ranging from audience & keyword research, campaign & ad builds, 3rd party integration setups, ongoing optimization, reporting & analysis, and more.

Employment Level : Mid-Level

Employment Type: Full-Time

Location: Philippines 

Working Hours: 9pm to 6am PHT 

What you'll do

• Own the building and day-to-day management of paid campaigns across Google Ads and Microsoft Ads, including but not limited to Paid Search, Performance Max, and Demand Gen campaign types.
• Execute rigorous keyword management - initial keyword research, expansion, refinement, and negative keyword-sculpting to ensure high relevance and low wasted spend.
• Adjust and refine bid strategies based on performance trends, seasonal shifts, and market competition.
• Confidently navigate campaign types, attribution models, conversion tracking, audience targeting, and bidding strategies to drive continuous account improvements.
• Identify tracking needs or issues for current campaigns and assist other teams in setting up new conversion events or troubleshooting when necessary.
• Improve Quality Scores, ad relevance, and landing page experience through ongoing optimizations and best practice implementation.
• Initiate and manage creative requests to get necessary ad assets from our design team based on channel requirements.
• Query, manipulate, and analyze data from multiple sources both within ad channels and externally, using Google Sheets, Looker Studio, and Tableau.
• Analyze campaign data to generate actionable insights, highlighting wins, gaps, and opportunities for deeper investment or cost-saving.
• Stay ahead of industry trends and platform updates, proactively testing new ad formats, betas, and automation tools, and making strategic recommendations to scale growth.

Who you are

• 3+ years managing paid media campaigns in Google Ads and Microsoft Ads (Bonus: Meta, LinkedIn, others).
• Strong command of bid strategies and budget optimization to drive performance.
• Analytical mindset with a focus on metrics, outcomes, and continuous improvement.
•  Ability to interpret data and communicate clear, actionable insights.
• Works well with cross-functional teams including creative, ops, BI, SEO, and engineering.
• Skilled at managing multiple campaigns, tools, and deadlines simultaneously.
• Quick to learn new tools with a blend of technical and creative curiosity.
• Fluent in English, U.S. hours availability, with video call access.
• Must have a working laptop/pc and internet and back-up connection
• Agile professional who excels in a fast-paced environment and thrives on continuously pivoting strategies to drive business needs forward

**The duties and responsibilities listed above describe the post as it is in general terms and are not definitive.  The job holder is expected to accept any reasonable alterations that may from time to time be necessary. **

What we offer you

• Career Growth: Advance with mentorship programs, leadership academies, and opportunities to shape company culture and DEI initiatives.
• Flex Fridays: Adjust your 40-hour week to enjoy a full or half day off on Fridays.
• Remote-First Culture: Work from the comfort of your home.
• Paid Time Off: Enjoy 14 days of annual paid time off, plus all regular Philippine government-declared holidays to unwind and recharge. Plus 5 additional days after 1 year.
• Comprehensive Coverage: Full enrollment in Philippine statutory benefits: SSS, PhilHealth, and HDMF.
• Healthcare: Healthcare reimbursement to help ensure you are covered.
• De Minimis Allowance: Enjoy a monthly rice subsidy, following government guidelines.
• Wellness Perks: Access the Headspace app to support your well-being.
• Speaker Series Bonus: Present in our monthly speaker series and earn a bonus.

#LI-Remote

Work authorization

Employer work visa sponsorship and support are not provided for this role. Applicants must be currently authorized to work in the Philippines at hire and must maintain authorization to work in the Philippines throughout their employment with our company.