Offer summary

Qualifications:

Bachelor's degree or equivalent in marketing or related field (preferred)., Strong communication skills in English, Swahili, and/or French., Ability to create engaging content and communicate technical information simply., Experience or interest in digital marketing, content creation, or related areas is a plus..

Key responsibilities:

Develop and deliver online and offline marketing content such as emails, blogs, and social media posts.

Collaborate on creating lead generation campaigns and web landing pages.

Update website content and promote content on social media platforms.

Participate in planning and strategizing inbound marketing campaigns.

Job description

Beem is a Pan-African tech startup based in Dar es Salaam, Tanzania but with a presence across more than 20 African markets. Our unique service provides enterprises the ability to reach customers across Africa using sms, ussd, airtime and other services. Our company has been named a Forbes Africa top 20 technology startup and has also been featured on Al-Jazeera, BBC Africa and ChoiceFM.

As a Digital Marketing Intern, you will be working on projects that help drive uptake, engagement and usage of our platforms by enterprises across the continent and beyond everyday. The work is challenging, fast-paced and always changing. You are creative, communicate well, are committed to quality and have a collaborative work ethic.

The successful candidate will report to the Head of Digital Marketing and will work with other team members to develop content, creative designs and craft campaigns to support inbound lead generation, customer awareness and customer retention. S/he will be assigned a mini-project to complete pertaining to product marketing and growth.

ABOUT THE POSITION:

1. This is a full time or part-time position for up to 3 months

2. Location - Dar es Salaam, Tanzania / remote.

3. Open to all genders

Culture, Career Growth and Development / Life At Beem

Some of the words we use to describe our culture are fast-paced, friendly, challenging, casual yet professional, diverse, flexible and progressive. We also have a culture of constant learning and we invest in developing our people. You’ll have regular feedback on your performance and monthly reviews. We set aside time to discuss your aspirations and career goals. You’ll have the opportunity to shape and grow with a fast growing organization and build a rewarding long-term career.

At Beem, our most valuable resource is our people. We're serious about our work, but embrace fun and flexibility to get the job done. We believe that employee satisfaction starts with creating a supportive and inclusive environment where employees feel welcome no matter their personal or professional backgrounds. We’ve developed a unique culture of constant learning and are investing in developing our people. Through regular feedback on your performance and monthly reviews, you get an opportunity to discuss your challenges, aspirations, career goals and continuously keep growing in a fast-paced organization thus building a rewarding long-term career.

Requirements

THIS POSITION IS FOR YOU IF:

Have an eye for creating engaging content for a particular target audience.
Are able to creatively and simply communicate and present technical aspects to an audience.
You have excellent communication skills with an ability to prioritise and manage time
Are able to work independently and proactively communicate internally and externally with respective stakeholders.
Are a multi-tasker with the ability to wear many hats in a fast-paced environment. Personal qualities of integrity, credibility, and dedication to the Beem mission.
Ability to effectively collaborate with colleagues in various teams.
Ability to create and edit short/long form written content quickly in English and/or French and/or Swahili.
A Bachelor's degree or equivalent degree in the marketing field would be preferred, but not required. Your portfolio/projects/experience is as important, if not more, as academic qualifications.

BONUS POINTS:

Have experience running automated digital and content marketing campaigns
Basic graphic design or video editing experience; including tools such as Camtasia, Paint.NET &/or Photoshop.
Have prior experience marketing technology services
Hands-on experience with Content Management Systems (e.g. WordPress)
Have experience creating and running lead generation and content marketing campaigns.
Have experience creating web landing pages.
Have experience with advertising via paid SEM and Social Channels.
Have experience creating a following on WhatsApp/LinkedIn/Facebook/Instagram.

WHAT WILL YOU DO ON A DAILY BASIS:

Work closely with team members to develop and deliver online and offline content such as emails, social media messages, whatsapp, blogs, ebooks and user guides with the marketing goal in mind (awareness, engagement, conversion).
Update website content
Collaborate on creating a new lead generation and content marketing campaign.
Collaborate on creating a web landing page.
Promote content on social networks and monitor engagement (e.g. comments and shares)
Create, Edit and proofread written pieces before publication
Prepare well-structured content drafts using digital publishing platforms
Research industry-related topics and target content to specific audiences focusing on latest trends
Participate in planning and strategizing for inbound marketing campaign execution including content, content schedule, platforms and measurements
Obtain customer testimonials and feedback.
Ensure that benchmarks and goals for each campaign are reached