Sr. Marketing Analyst

Job Summary:

WHO ARE WE? 

Live Nation Entertainment is the world’s leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Ticketmaster is the global leader in event ticketing with over 500 million tickets sold annually and more than 12,000 clients worldwide.  Live Nation Concerts is the largest provider of live entertainment in the world promoting more than 40,000 shows and 100+ festivals annually for nearly 4,000 artists in over 40 countries. These businesses allow Live Nation Media & Sponsorship to create strategic music marketing programs that connect over 1,000 brands with the 98 million fans that attend Live Nation Entertainment events each year. For additional information, visit www.livenationentertainment.com. 

WHO ARE YOU? 

Passionate and motivated. Driven, with an entrepreneurial spirit. Resourceful, innovative, forward thinking and committed. At Live Nation Entertainment, our people embrace these qualities, so if this sounds like you then please read on!   

THE TEAM 

We are excited about music, live entertainment, marketing, data, and technology. We are driven by a passion to understand the root causes of complicated problems and partner with stakeholders to discover and implement solutions. Most of us had no previous experience working in music -- just a shared excitement about the space, a willingness to go to concerts / venues / festivals when needed as part of the job, and a desire to go to concerts / venues / festivals in our free time, too.  

The Marketing Insights and Data Analytics Services team within the Marketing & Data Strategy organization works on projects across all divisions, to develop insights around Fans and Marketing programs. These insights are used to inspire new marketing programs and improve existing marketing efforts across Concerts, Ticketmaster, and Sponsorship business units. We are also responsible for quantifying the value of our marketing efforts through our test and learn program, incrementality testing and attribution thought leadership.  

THE ROLE 
The Sr. Marketing Analyst is responsible for analyzing digital media campaigns and tactics for Live Nation in North America. They will partner with 200+ regional marketers to support data and analytics needs to inform planning decisions, define KPIs, validate that tracking is in place, measure performance, and provide analysis and recommendations based on learnings.    

This position is responsible for building intuitive and agile dashboards (Tableau), conducting trainings to empower marketers to self-serve, distilling learnings into insights, crafting data into stories in presentation formats, presenting learnings to multiple teams, ideating on testing opportunities, analyzing and interpreting data, and being an analytics thought-partner to all marketing teams.

The ideal candidate will be an experienced analyst, effective storyteller, curious, detail-oriented, and able extrapolate meaningful and actionable insights from data. They will bring a mix of skills and knowledge that span digital media, business growth optimization, creativity, and an ability to scale up learnings across a large volume of campaigns.  

This person will report to the Senior Manager of Marketing Analytics.

WHAT THIS ROLE WILL DO 

• Be the marketing analytics lead and thought partner for Live Nation regional marketers, championing the use of data to inform marketing strategies
• Create and maintain marketing analytics reports and dashboards, ensuring consistency of data sources, metrics and approach and driving adoption across the organization
• Synthesize data into clear, actionable insights and recommendations that drive business results 
• Interpret business requests from stakeholders, recommend and clearly communicate potential solutions
• Collaborate with business stakeholders to understand their objectives, gather their requirements, and define KPIs, tracking, analytics and reporting for campaigns and channels 
• Drive automation and scale of analytics through creation of tools, self-service dashboards, and self-contained presentations  
• Ability to lead projects from initiation to completion by outlining clear steps, identifying key stakeholders, and communicating effectively across teams
• Conduct in-depth ad hoc marketing analysis as identified by strategic partners and planners
• Perform advanced, exploratory, and ad hoc analysis on diverse data sets, requiring writing and running SQL queries to access data across multiple tables within data warehouses 
• Be the expert on media performance measures and metrics (ROAS, CPC, CM, etc.) and determine factors that influence those metrics across the Live Nation business 
• Effectively communicate complex analyses to stakeholders, through compelling writing, creative presentation decks and verbal storytelling 
• Contribute to the development of performance forecasting and planning tools 
• Support media testing operations as needed including testing ideation, test plan design, recommendations and integrated readouts 
• Assist with the maintenance of marketing data sources through escalation of discrepancies to with engineering and technical teams 

WHAT THIS PERSON WILL BRING:  

• Bachelor’s degree from an accredited university or college in Marketing, Marketing Science, Marketing Analytics or similar field 
• 3+ years of work experience in analyzing and reporting on digital media channels and performance (paid search, paid social, programmatic display).
• Strong verbal/written communication and data presentation skills, including an ability to effectively communicate with both business and technical teams 
• Proficiency with data visualization, deck design, storytelling and presenting complex information 
• Understanding of key media performance metrics including ROAS, ROI, CPC, Contribution Margin, etc. 
• Experience creating dashboards, authoring reporting and troubleshooting BI reporting and dashboard platforms such as DOMO, Tableau or similar tool  
• Able to write and run SQL queries to pull data required across multiple tables 
• Experience with digital media platforms such as SA360, The Trade Desk, Campaign Manager, Facebook Ad Manager, YouTube Analytics, etc. 
• MS Excel expertise – lookups, pivot tables, and complex formulas  
• Proficiency in presentation tools such as PowerPoint or Google Slides 

DESIRED TECHNICAL COMPETENCIES: 

• Experience analyzing clickstream and conversion data (Google Analytics, Adobe Analytics, AppsFlyer) 
• Experience in measuring offline marketing tactics (TV, Radio, OOH)
• Knowledge of statistics, measuring statistical significance, and statistical testing methodologies 
• Experience working at a growth stage Internet, software, DTC or similar company desired  
• Experience working in Entertainment or Live Events industry 

LOCATION: Los Angeles preferred, remote acceptable but work is on PT time 

BENEFITS & PERKS 

Our motto is ‘Taking Care of Our Own’ through 6 pillars of benefits: 

• HEALTH: Medical, Dental and Vision benefits for you and your family, including Flexible Spending Accounts (FSA) and Health Savings Accounts (HSAs) 
• YOURSELF: Paid time off policy including holidays, sick time, and day off for your birthday, free concert tickets 
• WEALTH: 401(k) program with company match, Stock Program Reimbursement 
• FAMILY: New parent programs & support including caregiver leave and baby bonus, infertility support 
• CAREER: Tuition reimbursement, student loan repayment internal growth and development programs & trainings 
• OTHERS: Volunteer time off, crowdfunding network 

EQUAL EMPLOYMENT OPPORTUNITY

We aspire to build teams that reflect and support the fans and artists we serve. Every day we aim to promote environments where everyone can be themselves, contribute fully, and thrive within our company and at our events. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with. 

Live Nation is an equal opportunity employer.  It hires and promotes employees based on their experience, talent, and qualifications for the job and does not tolerate discrimination toward employees based on age (40 and over), ancestry, color, religious creed (including religious dress and grooming practices), family and medical care leave or the denial of family and medical care leave, mental or physical disability (including HIV and AIDS), marital status, domestic partner status, medical condition (including cancer and genetic characteristics), genetic information, military and veteran status, political affiliation, national origin (including language use restrictions), citizenship, race, sex (including pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth or breastfeeding), gender, gender identity, and gender expression, sexual orientation, intersectionality, or any other basis protected by applicable federal, state or local law, rule, ordinance or regulation.

We will consider qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Ordinance, San Francisco Fair Chance Ordinance and the California Fair Chance Act and consistent with other similar and / or applicable laws in other areas.

Live Nation affords equal employment opportunities to qualified individuals with a disability. For this reason, Live Nation will make reasonable accommodations for the known physical or mental limitations of an otherwise qualified individual with a disability who is an applicant or an employee consistent with its legal obligations to do so.  As part of its commitment to make reasonable accommodations, Live Nation also wishes to participate in a timely, good faith, interactive process with a disabled applicant or employee to determine effective reasonable accommodations, if any, which can be made in response to a request for accommodations. Applicants and employees are invited to identify reasonable accommodations that can be made to assist them to perform the essential functions of the position they seek or currently occupy. Any applicant or employee who requires an accommodation in order to perform the essential functions of the job should contact either the hiring manager for the role or a Human Resources representative to request the opportunity to participate in a timely interactive process.

HIRING PRACTICES
The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

Live Nation recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Live Nation may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, internet recruiting, job fairs, college recruiting and search firms.

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The expected compensation for this position is:

** Pay is based on a number of factors including market location, qualifications, skills, and experience.