Senior GTM Innovation / Product Marketing Manager

Role Title: Senior GTM Innovation / Product Marketing Manager
Team: Product Marketing
Reports To: Sr. Director, Product Marketing and GTM Innovation (external)

THE OPPORTUNITY:

The Senior GTM Innovation / Product Marketing Manager is a strategic, field-forward role that sits at the intersection of product marketing, sales activation, and GTM innovation leadership. This role is designed to drive tighter integration between our marketing and sales motion, translating insights from the field into action across messaging, campaigns, and product strategy.

Part strategist, part evangelist, and part operator, this leader bridges the gap between what’s happening in-market and how we respond - both in how we position our products and how we activate our GTM engine.

WHAT WE ARE LOOKING FOR: 

• Flywheel Between Marketing & Sales (30%)
  Serve as a connective tissue between product marketing and sales. Establish tight feedback loops to continuously optimize messaging, assets, and go-to-market plays based on real-world input. Partner closely with Presales team on demo strategy and execution for key product launches, release marketing, events and AR / PR. 
• Field Activation & Strategic Engagements (30%)
  Engage directly with strategic customers, AEs, and presales teams on “must-win” pursuits and strategically important accounts / target industries. Use field insights to evolve positioning, content and sales enablement. Partner with Sales team to create pursuit-specific pitch videos working with our agency partners that can be scaled and activated across other deals.  
• Thought Leadership & Evangelism (30%)
  Represent the company at customer events, industry conferences, executive briefings, and customer innovation days. Deliver compelling narratives that articulate our AI story and strategic vision to both internal and external audiences.
• Internal GTM Activation (10%)
  Lead initiatives that capture and share how our internal teams - primarily sellers, but also presales and CSMs - are using our products and AI capabilities. Use these learnings to inform both product roadmaps, external messaging and field enablement

THE SKILL SET:

• Deep experience in GTM strategy, GTM innovation, presales, or product marketing ideally in enterprise tech or AI-driven environments; ideally has 8-10 years in roles including or similar to management consultant, value engineer, product marketing manager
• Comfortable operating across customer conversations, internal alignment, and GTM execution; ideally is able to speak to contributions across many dimensions including landing landmark new net enterprise deals, collaborating with current customers to expand, upsell, or cross-sell, and deploying cross-functional programs or projects to implement or optimize GTM motions
• Clear communicator with strong storytelling skills and executive presence; has experience hosting webinars, presenting on-stage at Sales Kick-offs, conferences, or other live events
• Passionate about shaping narrative about the future of Sales, GTM, etc. and connecting the dots between field and product, and driving continuous feedback loops; has experience with creation of videos and sales artifacts (eg decks, sales sheets, etc.), as well as their supporting scripts for product releases, competitive positioning, new industry penetration, and/or new ICP demand generation motions
• Demonstrated ability to launch cross-functional campaigns and initiatives grounded in real-world insights

WITHIN 30 DAYS, YOU WILL:

• Onboard & Align
  Attend Salesloft New Hire Orientation and align with your manager on success metrics, OKRs, and key priorities across the GTM Innovation charter.
• Establish Relationships
  Begin 1:1s with key stakeholders across Product Marketing, Sales, Presales, Customer Success, Growth, and Events. Map cross-functional interlocks and identify initial collaboration areas.
• Shadow & Contribute
  Shadow strategic customer conversations, key pursuits, and innovation-oriented initiatives. Contribute to messaging discussions, pitch development, demo strategy, and enablement content by bringing a fresh, field-forward lens.
• Internalize Strategy
  Deep dive into core product pillars, the AI roadmap, enterprise GTM priorities, and Salesloft’s positioning strategy. Understand where we win, where we lose, and why.
• Build Your Plan
  Deliver a 30 60 90 day roadmap aligned to GTM goals focused on field activation, narrative development, and feedback loop design.
  
  

WITHIN 60 DAYS, YOU WILL:

• Activate Field Feedback Loops
  Launch recurring feedback cadences with Sales and Presales. Begin synthesizing insights on messaging gaps, objection handling, buyer challenges, and competitive dynamics.
• Contribute to Strategic Pursuits
  Collaborate on live must-win deals and strategic customer conversations. Shape differentiated pitch content, exec-ready narratives, and pursuit-specific sales assets.
• Embed in Cross Functional Initiatives
  Engage in one or more cross functional projects such as launch support, executive briefing, or industry specific activation where GTM innovation is a driver.
• Operationalize Evangelism
  Start developing a scalable thought leadership storyline tied to our AI and GTM future. Identify key internal stories that deserve amplification and work with Content Marketing to bring them to life across channels.
• Refine Messaging & Content
   Optimize one to two core sales assets or narratives based on field input such as vertical specific messaging, new product positioning, or competitive pitch angles

WITHIN 90 DAYS, YOU WILL:

• Drive GTM Innovation Cycles
  Own at least one full GTM innovation cycle taking real world field insights and translating them into updated messaging, net new content, and an actionable point of view. Partner with Sales to test in live deals and with Product to influence roadmap and positioning.
• Scale Field Activation
  Deliver a reusable asset or framework such as pursuit deck, vertical storyline, or AI pitch narrative that aligns to a strategic theme and scales across teams.
• Elevate Our Narrative
  Present internally and externally to articulate our evolving GTM and AI strategy. Lead or co host a thought leadership session such as a customer webinar, conference talk, executive briefing, or internal enablement focused on the future of GTM.
• Influence Product & Enablement
  Convert insight themes into roadmap inputs, release positioning, and updated enablement priorities. Ensure cross functional teams stay grounded in what is working and what is not in the field.
• Be a Go To Strategic Partner
  Be recognized by Sales, Presales, and Marketing leaders as a trusted, field connected driver of strategic clarity, narrative development, and execution ready GTM support.