Job description

Budget : Not over than 210,000 THB excluding allowance

Working hours : Monday - Friday 8.00 a.m. - 5.00 p.m. (On-site)

Location : Ramkhamhaeng, Bangkok

Interview process : 2 rounds

Responsibilities :

Combine internal and external data into a single view of the business, monitor business KPIs on a monthly basis, and continuously challenge yourself to uncover actionable insights.
Periodically provide consumer, channel, and category insights to support the marketing and commercial teams in strategic planning.
Monitor and track brand performance and evaluate the effectiveness of the marketing mix.
Lead consumer research, both quantitative and qualitative, to answer business questions and support NPD launches in the market.
Liaise with the Shopper Insights team to identify opportunities/gaps for improving business functions and driving higher value.
Manage multiple research agencies within the approved budget.
Communicate and integrate learnings to enhance the relevance of insights to the marketing strategy.
Share knowledge by connecting insights between consumers and shoppers.
Work cross-functionally with Marketing, Commercial, Finance, and IT teams in data analysis to develop joint reports.

Qualifications :

Thai candidate, aged no more than 55 years.
Bachelor's or Master's degree in Strategy, Marketing, or Business Management; MBA is preferred.
A minimum of 10 years of experience in Consumer Insights or Market Research in the FMCG industry.
Highly motivated, ambitious, and driven for excellence.
Strong skills in problem-solving, communication, and presentation, with a structured and creative mindset.
Proficient in Nielsen and Excel
Knowledge of SPSS is an advantage, while familiarity with KANTAR is preferable.
Willingness to learn more about other commercial functions within the organization.
Strong analytical skills and logical thinking.
Proficient in English.