Offer summary

Qualifications:

Minimum of 3 years of graphic design experience with a focus on CPG packaging., Strong portfolio demonstrating packaging work for US-based consumer products., Proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign)., Deep understanding of dielines, print production, and packaging specifications..

Key responsibilities:

Design and develop packaging for CPG products across various formats.

Prepare print-ready files ensuring accuracy and compliance with specifications.

Collaborate with cross-functional teams including marketing and product development.

Coordinate with print vendors and manufacturers to ensure quality and specifications.

Job description

GrowthAssistant is looking for a Graphic Designer – CPG Packaging Specialist to support one of our US-based clients in creating polished and production-ready packaging designs.
This teammate will be responsible for designing labels, cartons, pouches, and other packaging formats for both DTC and retail channels.

This is a fantastic opportunity for someone with deep packaging expertise who thrives in a fast-paced creative environment and is eager to contribute to the growth of CPG brands in the US market.

GrowthAssistant benefits include:
🏠 Work-from-home setup
🎉 Paid holidays
💼 Health insurance
🏖️ PTO
📚 Training opportunities

The Role:

Packaging Design & Development
- Design packaging for CPG products (labels, cartons, pouches, etc.) across print and digital formats
- Create retail and DTC packaging that aligns with brand strategy and consumer expectations
Production & Print Preparation
- Prepare accurate, print-ready files using dielines, trim marks, and bleed settings
- Ensure designs meet specifications for various materials (e.g., flexible, rigid)
Brand & Regulatory Compliance
- Ensure packaging meets regulatory requirements (e.g., FDA guidelines, supplement facts)
- Maintain visual consistency across all packaging assets while introducing creative storytelling elements
Cross-Functional Collaboration
- Work closely with brand, marketing, and product development teams
- Support visual needs for in-store and e-commerce mockups, product renderings, and promo materials
Technical Execution & Vendor Coordination
- Apply knowledge of CMYK, Pantone systems, and print production specs
- Collaborate with print vendors and manufacturers on file prep and spec sheet completion

The Requirements:

Must-Haves:

3+ years of experience in graphic design, with a focus on CPG packaging
A strong portfolio showcasing packaging work for US-based consumer products (beauty, food, wellness, household, etc.)
Experience designing for both retail and Direct-to-Consumer (DTC) packaging formats
Deep understanding of dielines, print production, and packaging specifications
Proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign)
Strong eye for color, typography, and layout, with high attention to detail
Ability to work independently and manage timelines
Excellent English communication skills (written and verbal)
Comfortable receiving and implementing feedback in a collaborative team environment

Nice-to-Haves:

Experience working directly with US-based printing vendors or packaging manufacturers
Experience transitioning a DTC product into retail-ready packaging
Background in branding or visual identity development

What Success Looks Like:

High-quality, print-ready designs delivered on time and aligned with brand aesthetics
Smooth execution of DTC-to-retail packaging transitions
Strong collaboration with cross-functional teams
Proactive approach in spotting creative opportunities and improving packaging systems