Head of Marketing - Spanish market (m/f/d)

About Speexx 

Speexx is the #1 platform for people development. Combining cutting-edge AI technology with world-class coaches, Speexx delivers digital business coaching and language training services for global workforces. Since 2012, Speexx has helped over 1500 international clients level up their organization's professional development and received over 200 prestigious accolades from top tier publications like G2, Fosway, and TIME Magazine for our best-in-class product. Together with our diverse network of trainers, coaches, and full-time Speexxies, we are building the future of learning and development, and this is just the start. 

 About the Role: 

We're searching for a hands-on B2B marketing leader with a digital-first mindset and a proven track record in PR, brand building, demand generation, customer marketing and tactical execution that drives results.

The ideal candidate brings marketing experience in enterprise software or SaaS, preferably in the L&D and HR-tech space, and can translate strategy into scalable growth acrossthe full marketing funnel - from lead acquisition over sales conversion to customer retention.

The Head of Marketing Spain will lead a dynamic, performance-driven, and creative marketing team, working in close alignment with commercial and product stakeholders, as well as the global marketing organization. This role will be pivotal in shaping and executing the marketing vision of a fast-growing international company committed to helping people thrive in the global workplace.

What You’ll Do:   

Marketing Strategy & Leadership

• Lead and inspire a high-performing marketing team by fostering a culture of innovation, AI-adoption, curiosity, continuous improvement, and data-driven execution.
• Play an active leadership role within the international marketing team, contributing strategic insights and direction.
• Develop and implement a comprehensive marketing strategy focused on brand visibility, demand generation, and customer retention.
• Drive strategic alignment by coordinating high-impact marketing planning sessions and ideation workshops to spark new initiatives and support business priorities.

Positioning, Messaging & Communication

• Effectively communicate Speexx’s value proposition across channels and audiences.
• Engage actively in the L&D industry dialogue and lead the gathering of market and competitive intelligence to inform strategic marketing and business decisions.
• Foster strong relationships with HR industry influencers and stakeholders through innovative public relations and thought leadership initiatives.
• Serve as the internal voice of the customer, contributing to competitive intelligence, buyer persona development, and refinement of the ideal customer profile (ICP).
• Collaborate closely with sales and customer success teams to align on a unified strategy.
• Serve as the internal expert on customer personas, buying journeys, and decision-making criteria to inform messaging and content strategy across all touchpoints.
• Work in close partnership with Sales, Product Marketing, and Business Development to deliver impactful content, go-to-market strategies, and sales enablement materials.
• Partner with the People & Culture team to advance the employer branding strategy.

Campaign Management & Demand Generation

• Drive the strategic use of AI to enhance marketing efficiency and lead the ongoing transformation of our digital marketing landscape.
• Design and optimize email marketing campaigns and paid media initiatives (SEM, digital ads) to drive pipeline growth.
• Lead Account-Based Marketing (ABM) efforts and customer marketing.
• Manage CRM marketing data integrity to facilitate targeted and effective outreach.

Event Management

• Plan and execute external events, webinars, and digital engagements that elevate brand visibility and audience interaction.

What We Look For:  

Professional Background

• Proven track record in a senior marketing role- such as Marketing Lead or Director - within an international environment.
• Strong background in B2B enterprise software marketing; experience with SaaS or on-demand platforms is highly valued, ideally within the L&D or HR Tech space.

Leadership & Collaboration

• Proven ability to lead, develop, and scale high-performing marketing teams, including remote and globally distributed members.
• Experience contributing to and collaborating within an international leadership team.
• Excellent interpersonal and mentoring skills, with a collaborative and inclusive leadership approach.

Technical & Analytical Skills

• Proven hands-on experience in designing and executing successful multi-channel marketing campaigns.
• Strong expertise in AI-driven marketing, SEO, B2B social media, web analytics, and SEM.
• Skilled in using CRM systems (preferably Microsoft Dynamics), marketing automation platforms (e.g., Marketo), project management tools, and digital asset management systems.
• Experience applying Account-Based Marketing (ABM) strategies and leveraging analytics tools like Power BI to measure, report, and optimize campaign performance.

Communication & Language Skills

• Excellent written and verbal communication skills in both Spanish and English.
• Comfortable using video conferencing tools and social collaboration platforms in a remote-first environment.

Your Benefits:

At Speexx, we’re all about empowering people. That includes YOU! Working at Speexx, you can expect: 

Flexible Working Hours: We don't believe that a rigid 9 am - 5 pm is the right path to a great work-life balance, so we give you the flexibility to do your best work in a way that works for you and your team.

Hybrid Office Models: Sometimes you need to work from home, take care of a family member, or just have a change of scenery. That's why we offer flexible hybrid arrangements.

International Team: You will be working in a highly multicultural, agile environment with team members from office locations around the world, including Munich, Madrid, Pavia, Rome, Paris, and Shanghai.

Culture of Learning: Take a deep dive into our Speexx Academy, participate in our global mentoring program, internal workshops or third-party training.

Award-winning Language Training: Learn a new language or level up existing skills with our Speexx platform. Your friends and family can also receive a discount on our world-class language training.

Wellbeing: We have 28 vacation days per year, because it is important to rest and to conciliate. Plus, Psychological support. We offer all our employees and their relatives an online, 24/7 and, of course, confidential external psychological counselling service. We want you to feel good and be healthy!

Our Hiring Adjustments & Experiences:  

At Speexx, we are searching for individuals with varied skill sets, backgrounds, and experiences that can help enrich our culture even further. Even if you don't meet every requirement, we still encourage you to apply. Don't let the confidence gap or imposture syndrome hold you back from shining! 
 
Just like our personalized learning solutions, our recruitment is not one-size-fits-all. Please let us know if you need any adjustments throughout the hiring process!
We are looking forward to hearing from you! 

Learn More About #SpeexxLife:  

• Blog: https://medium.com/speexx-life   
• YouTube: https://www.youtube.com/watch?v=eo3nmaCC5AE&t=2s 
• TikTok:  https://www.tiktok.com/@speexx_?lang=en