Senior Director of Data, Analytics & Automation

Department: Data & Engineering

Location: Canada

Description

Role:

Senior Director of Data, Analytics & Automation

Reporting To

COO

Who We Are

Mission: At Clever Digital Marketing, we are on a mission to empower large-scale home improvement companies by fueling their top-line revenue through innovative digital marketing strategies. By bridging the gap in the industry for a highly profitable digital lead vendor, we’ve created a unique space where growth isn’t just supported—it’s catalyzed.

Product: Clever Digital Marketing delivers outcome-driven paid advertising and strategic advising solutions. We don’t focus on clicks and impressions—we focus on net sales. Our customized, data-driven strategies are tailored to each client’s unique needs, ensuring measurable impact and scalable profitability.

Scale: In just three years, we’ve partnered with over 50 large-scale home improvement companies across the USA and Canada, helping them generate $250 million in revenue. By integrating seamlessly with our partners and leveraging our core value of Extreme Ownership, we’ve set bold targets, driving shared success. We’re on track to help our clients achieve $325 million in revenue next year.

Impact: As trusted subject matter experts in the home improvement space, we are redefining what it means to deliver value. Our commitment to authenticity and collaboration ensures we remain a powerhouse of growth, innovation, and measurable results for every client we serve.

Why This Role MattersOur success is built on data - but the opportunity now is to rebuild and transform that data into intelligence across all teams and clients.

We’re seeking a strategic, hands-on Data Leader to join our senior leadership team and take full ownership of our data strategy. You’ll architect scalable systems, lead a high-performance team, and create the infrastructure needed to support confident decision-making, automation, and innovation at scale.

This role goes beyond reporting — it’s about building the engine that powers the next chapter of Clever’s growth through infrastructure, business intelligence, and forward-looking capabilities like AI and predictive modeling.

What You'll Do

• Set and evolve the strategic roadmap for data infrastructure, business intelligence, automation, and the responsible integration of data science and AI capabilities.
• Build and scale a high-performance in-house data team — identifying key roles, driving hiring, enabling growth paths, and overseeing the development of internal training frameworks.
• Lead annual planning and departmental goal setting in collaboration with the executive team, ensuring data priorities align with company-wide objectives and revenue targets.
• Oversee the architecture and rebuild of our full data stack, including pipelines, warehouse design, and CRM integrations across platforms like BigQuery, Zapier/Make, and custom APIs.
• Design and implement a modern, self-serve data platform using Google Cloud Platform that supports real-time reporting, closed-loop marketing feedback, and predictive insights.
• Drive intelligent automation through CRM & Ad platform integrations that enable smarter decision-making across Paid Media, Marketing, and Client Services.
• Lead the development and refinement of all ETL/ELT processes, ensuring data is clean, reliable, and accessible across tools and teams.
• Enforce technical excellence through modern development practices: version control, peer code reviews, robust QA, and rigorous documentation.
• Champion data governance and master data management (MDM) to ensure long-term integrity, access control, and organizational trust in every report and insight.
• Stay on the cutting edge of AI, data science, and predictive analytics, bringing forward innovative yet practical solutions that scale with the business.
  
  

What We're Looking For

• 7+ years in a data and analytics leadership role
• Deep familiarity with Google Cloud systems (especially BigQuery, Cloud Functions, Google Workspace tools)
• Experienced working with CRM/API integrations (Salesforce, LeadPerfection, custom workflows)
• Proven experience building and maintaining cloud-based data infrastructure (BigQuery or equivalent)
• Track record of leading data engineering teams and building robust data warehouses
• Strong understanding of data modeling, governance, and MDM principles
• Fluent in Looker Studio, Tableau, Power BI, or similar tools
• Skilled in automating lead flows, attribution pipelines, and marketing operations
• Experience working with marketing teams
• Familiarity with client CRM platforms (Salesforce, LeadPerfection, ImproveIt360, etc.)
• Strong process builder with experience overhauling PM systems
  
  

What We Offer

• Fully remote with flexible working hours (with access to our Toronto office)
• Top compensation with a clear bonus structure
• 20 days PTO + 14 holiday/sick days
• Group health benefits, MacBook, and home office setup budget
• Ownership and autonomy over our highest-demand department
• Smart, driven, and ambitious teammates who are deeply collaborative
• Work Abroad Policy – flexible travel/work-life integration
• Bi-annual in-person leadership offsites
• Access to our internal executive coaches
• $1,000/month spending account for department or personal needs
  
  

Clever Digital Marketing values the unique skills and experiences each individual brings to the team. We are happy to provide reasonable accommodations to candidates in need of support during the recruitment and selection process.