Performance Marketing Specialist

HealthCentral’s mission is to empower patients and caregivers with information and tools to efficiently navigate the healthcare landscape, and as a result, achieve better health utilizing our family of healthcare destinations.

Our robust digital platforms offer emotionally engaging health content, self-help tools, and real patient stories that connect with millions of readers. Through the lens of those living with chronic illness and their caregivers, we provide the means to protect and enhance their health so they can enjoy rich, fulfilling lives.

Our community of healthcare professionals gain instant access to expert opinions and the most current information to help them deliver the best possible care to their patients.

We are passionate about sharing inspiring stories from real patients and publishing in-depth condition-specific content from leading experts to support and inspire patients, caregivers and healthcare professionals.

HealthCentral is seeking a strategic and analytical Performance Marketing Specialist to join our high-performing team. This role will be responsible for managing the execution and optimization of paid media campaigns across key channels. The ideal candidate has hands-on experience driving performance in digital marketing through thoughtful bidding strategies, audience segmentation, data-driven testing, and cross-functional collaboration. You’ll play a critical role in maximizing ROI, scaling acquisition efforts, interpreting campaign data, and surfacing insights that drive incremental revenue and client success. Experience managing media vendors, analyzing platform performance, and staying ahead of industry trends is essential.

Location: REMOTE (CA, CO, CT, DC, FL, IL, MA, MD, MN, MO, NC, NJ, NY, OH, PA, SC, TN, TX, UT, VA, WA)

Position Overview

• Own day-to-day performance across key paid media channels (Search, Social, Display, Native), ensuring campaign delivery, pacing, and optimization align with margin and performance goals
• Execute and evolve bidding, budgeting, and targeting strategies to maximize efficiency, ROI, and client success
• Develop testing frameworks to scale audience acquisition, increase on-site engagement, and support incremental revenue opportunities
• Build and refine audience strategies using first- and third-party data; collaborate with Data, Creative, and Tech teams to align audience signals with campaign goals
• Partner with Analytics and Technology teams to interpret data, generate insights, and develop actionable strategies to optimize traffic mix and margin contribution
• Lead campaign reporting and performance analysis; synthesize learnings into clear strategic recommendations for internal and external stakeholders
• Stay current on industry trends, ad platform updates, and emerging opportunities; proactively surface ideas and lead experimentation
• Manage third-party media vendors, platforms, and data partners; evaluate new tools and partnerships to support scale and performance

• 1–2 years of hands-on experience in paid media, ideally across multiple platforms (e.g., Google Ads, Facebook Ads Manager, DSPs, or Native ad platforms)
• Experience optimizing campaigns toward both direct response and monetization goals (e.g., conversions, revenue per session, margin contribution)
• Working knowledge of attribution and measurement frameworks; familiarity with platforms like Google Analytics, Adobe Analytics, or similar
• Strong Excel/Google Sheets skills; able to manipulate datasets, build performance summaries, and support decision-making with data
• Excellent communication skills—able to distill complex insights into clear recommendations for both technical and non-technical audiences
• A curious, test-and-learn mindset with a drive to continuously improve outcomes and explore new growth opportunities
• Highly organized, detail-oriented, and proactive in managing multiple priorities in a fast-paced environment

We Offer

This is a unique opportunity to join a fast-paced, digital health company that’s rapidly growing. In addition to a competitive salary, rich health plans, and dynamic benefits package, our company offers the following:

• The culture: HealthCentral provides a welcoming, positive work environment. Thanks to our people, HealthCentral
• has been recognized as a Great Place To Work® certified company! Our company culture is our top priority and we are consistently evaluating ways to better support our employees and teams.
• The people. You can’t have a great company culture without great people! You will work alongside talented, supportive, smart, and kind leaders and teams – people you can be proud to work with!
• The business. Work you can feel great about! This is an opportunity to provide individuals the tools and resources to become more engaged in their health and wellness. Our mission is to empower patients and caregivers with information and applications to efficiently navigate the healthcare landscape and, as a result, achieve better health through the use of our products and services.
• The perks. HealthCentral offers a flexible remote working culture allowing employees to work from agreed upon work locations. We offer competitive compensation, comprehensive medical/dental/vision benefits, 401K, 21 days PTO, 6 Wellness Days, 2 Volunteer Days, 2 Floating Holidays, and an extensive holiday schedule along with Summer Fridays.

HealthCentral is an equal opportunity employer that is committed to diversity and inclusion in the workplace. Individuals seeking employment at HealthCentral are considered without regard to race, color, religion, national origin, age, sex, gender, gender identity, gender expression, sexual orientation, marital status, medical condition, ancestry, physical or mental disability, military or veteran status, or any other characteristic protected by applicable law.

Please note if you are applying to position at HealthCentral, we will never ask for you to purchase equipment as a condition of employment or require any paperwork from you prior to an offer being extended within our Paylocity system. For any questions or inquiries, please contact our HR team directly at hrteam@healthcentral.com.