DIGITAL MEDIA DIRECTOR

DIGITAL MEDIA DIRECTOR: Media Planning and Activation

Mediastruction is an independent media planning and buying agency. Our passion & mission is to answer marketing’s toughest attribution and ROI questions for mid-size brands, and then activate campaigns that will have a positive impact on our clients’ businesses. Within the last year we have received international recognition from the Stevie Awards for female entrepreneur of the year; AdWeek AllStar award for Media Rock Stars; a nod from Forrester research for small agencies to watch and multiple thought-leadership engagements with industry publications, such as AdExchanger, VideoNuze, Digiday, MarTech and MediaPost. In short, we are a data-led, women-led media agency - growing rapidly.  Our culture is supportive, creative, curious, direct, empathetic. We believe in work-life balance, while doing really smart, innovative and fulfilling output. This is a permanent work-from-home position, with the opportunity to work in-person in the Boston market, if that is your preference.

Salary: $115-$125k annually.

What the Digital Media Director will do:

• Work with client brand and internal agency partners & channel owners to formulate plans that maximize the customer experience across the customer decision journey (awareness, consideration, conversion, loyalty).
• Develop all strategic and activation briefs for internal/external partners; provide guidance to deliver on-strategy, on-brand solutions that will enable business results.
• Work with both internal and external stakeholders in evaluating and socializing data aggregation and analysis including but not limited to projects like MMM, MTA, Post-Seasonal Wrap Reports, Quarterly Performance reports, etc. Mediastruction has an internal data science and data analytics practice to assist.
• Develop communication strategy against key customer targets and programs
• Ability to seamlessly manage budgets across multiple campaigns, platforms, channels, client, ensuring full delivery.
• Work with operations to ensure flawless execution.
• Pro-actively view business results and recommend course correction to maximize returns
• Ensure that projects are delivered in a timely manner and that they are always in line with the business’s guidelines, quality standards, and objectives.

Skills Required:

• Strong breadth of media expertise across search, social, programmatic, online video, and custom partnerships in an omni-channel environment.
• Proven ability to build strong business cases and tell clear stories from data.
• Expertise in communication strategy.
• Strong analytical background with problem-solving skills and ability to translate analytic data into strategic ideas.
• Demonstrated strong business judgment and decision-making skills with the ability to identify, prioritize and articulate highest impact initiatives.
• Strong interpersonal skills and ability to effectively communicate complicated concepts and recommended courses of action to engage diverse audiences – using data.
• Excellent leadership and team building/management skills; ability to provide clear and concise direction/feedback to external and internal stakeholders as well as the ability to influence others.

Technical requirements: WORD, Excel, Power Point a must. Familiarity with DV360, SA360, Campaign Manager, The Trade Desk.

Qualifications:

• 3+ years of digital media planning experience
• Bachelor's Degree

Mediastruction provides health, dental & life insurance at above-industry subsidy. We offer a generous paid time off policy. Giving back to the community is important to us and we provide a semi-monthly philanthropy stipend.

Contact: [email protected]