Social Media Lead

The Opportunity:

Does getting paid to oversee high performing social content, manage TikTok creators and work in the live event space sound like a dream come true? If you live and breathe trending sounds and could have an honorary degree in social strategy, this job is for you. We’re looking for an enthusiastic and collaborative personality to lead our Social Media team and make an immediate impact on Vivid Seats’ social presence across TikTok, Instagram, YouTube, Facebook, and X. You’ll lead strategy, content development and influencer and creator partnerships to grow our audience, boost app downloads, and enhance cultural relevance.

We’re doing tons of cool stuff over here on the Creative & Brand team and we would love to have you join us. One day you’re concepting TikTok shoots in our in-house production studio, the next you’re giving away free Post Malone tix through our Game Center, and the following you’re identifying influencers to partner with for football season. Every week is different in the live event industry – we promise you’ll never get bored!

If you’re a strategic thinker who thrives in fast-paced environments and lives for trends, memes, and fandoms—this role is for you. This is a highly cross-functional and visible role, ideal for a hands-on, collaborative strategist with proven experience driving business results.

How your role contributes to the success of Vivid Seats:  

• Identify real time opportunities to grow our brand presence and build engagement, contributing to increased fan trust and loyalty
• Utilize social listening and channel monitoring to understand our community and inform stakeholders of insights
• Oversee monthly reporting to identify trends and insights to inform future content and business decisions
• Partner with cross-functional teams to ensure that social media and influencer partnerships are aligned with business objectives, including audience and growth goals and overall comms strategy

Key Responsibilities

Strategy & Performance

• Develop and oversee organic and paid social strategies tied to brand, growth, and performance goals—with an emphasis in driving app downloads.
• Define KPIs, reporting cadence, and data-backed testing to continuously improve social channel performance.
• Embrace the evolving world of AI, adapting to the latest LLM (large language model) strategies.

Content & Community

• Manage brand content calendar, publishing tools (e.g., Sprout, Talkwalker, Khoros), and oversee community engagement.

Creative & Trend Spotting

• Collaborate with creators and internal teams to produce top-tier social-first content (e.g., videos, memes, UGC).
• Identify trends and formats that boost relevance and reach.

Influencers & Engagement

• Build and manage influencer partnerships to expand reach and deepen engagement.
• Activate fans through campaigns that promote trust, drive app downloads, and increase ticket sales.

What You’ll Bring: 

• 6+ years in social media management; agency experience preferred.
• Deep understanding of each social platform’s unique features, audiences, and best practices.
• Proven experience in setting social media strategy and content direction. 
• Proven success with paid social, especially app-focused campaigns.
• Agile and comfortable with a fast-paced, high-growth environment.
• Skilled in enterprise social management tools (e.g., Sprout, Khoros, Hootsuite) and analytics platforms.
• Strategic and analytical thinker, experienced in social media metrics, performance analysis and optimization
• Knowledge and passion for entertainment and sports is a must.
• Creative, adaptable, and comfortable with some nights/weekends during major events.
• Natural collaborator with a proactive mindset.
• Positive attitude and genuine excitement to use the latest apps, tools and social platforms to create content and engage communities
• We believe in harnessing emerging technology to power performance and unlock creativity. As part of our culture of innovation, we actively embrace the use of AI tools to enhance decision-making, improve workflows, and product better outcomes for our customers.

Location: Chicago, IL  

We believe in a hybrid 3 days/week in-office working model, which provides employees the flexibility to take advantage of in-person and remote collaboration. Check out our brand new HQ office, bursting with the energy of live events fandom and the vibrancy of Chicago’s rising tech scene.

Vivid Seats Pay Transparency Disclaimer: Full time offers from Vivid Seats include annual bonus incentives and equity for all employees; FLEX PTO; mental health days; medical, dental, and vision insurance; 401K matching; monthly credits and discounts for attending live events; and a variety of additional workplace perks. The typical starting salary within the full salary range for this position can range. Factors which may affect starting salary include geographic market, relevant skills/experience, education, and other qualifications. The full salary range for this position is $100,000-$140,000 USD.

https://corporate.vividseats.com/careers/