Job description

Are you a performance-driven digital marketer who lives for results, rankings, and ROAS? Our client; two high-growth wellness brands on a mission to help people live pain-free, confident lives in the UK, are looking for a SEO & PPC Specialist to own and optimize their entire digital funnel across paid search, social, and organic content. You’ll be responsible for making sure they’re seen, clicked, and converting across every platform from Google Ads to Meta, and everything in between.

To drive traffic, conversions, and patient bookings by improving our search visibility, optimizing paid campaigns, and helping us dominate our local and online space.

Key Responsibilities

Audit and optimize our WordPress website for speed, structure, and on-page SEO
Improve and maintain Google search rankings for priority keywords (chiropractic, laser hair removal, etc.)
Monitor keyword performance, fix technical SEO issues, and build backlinks if needed
Work closely with content creators to ensure blog/landing pages are SEO-friendly
PPC (Pay-Per-Click Advertising)
Manage and optimize Google Ads campaigns for lead generation and clinic bookings
Track conversions and ROAS, split-test ad creatives and copy
Scale winning campaigns and pause under-performers proactively
Grow presence and engagement across TikTok, Facebook, Instagram, Twitter, LinkedIn, YouTube
Oversee the optimization of paid social ads (Facebook & TikTok)
Collaborate with our content and video team to ensure alignment across channels
Report on reach, engagement, leads, and campaign performance monthly