Data Segmentation Manager-Full Time Remote

                                          Data Segmentation Manager (Full Time-Remote)

Our Organization 

CDP, a Boston-based public benefit corporation, uses the collaborative fundraising model to improve the operational efficiency and revenue generation capacity of the public media system.  CDP currently provides more than 230 NPR and PBS public media organizations (PMO’s) with outsourced marketing, data analytics, fundraising, and technology services.  These services help PMO’s raise more net income, grow their donor files faster, lower their fundraising costs, and free up development talent allowing stations to better focus on local engagement.  Since its inception, CDP has delivered more than $785 million in membership revenue for local PMO’s participating in its services and has become the most widely adopted Public Media service in the history of public broadcasting. 

Just as CDP is committed to supporting public media organizations around the country, we are equally committed to supporting each of our team in their own professional development. 

For more information visit www.cdpcommunity.org 

The Business Data Operations Team (BDO) 

The Business Data Operations is one of the six teams that comprise the Fundraising OPS Department, which supports critical fundraising functions for the Member Service Bureau (MSB) cooperative. The BDO Team is responsible for the data management of the MSB cooperative’s mail solicitation program, which delivers over 10 million solicitations annually on behalf of 50+ public media clients 

Position Summary 

We are looking for a collaborative and mission-driven Data Segmentation Manager to lead a team of three data specialists. In this role, you’ll oversee the systems and workflows that power large-scale direct mail fundraising efforts across the MSB cooperative. Your work will directly support public media stations in building deeper connections with their audiences and communities. 

Responsibilities Summary 

• Manage a team of three BDO specialists working primarily in CDP’s Snowflake data environment.
• Manage day-to-day data segmentation and data processing for the MSB cooperative’s direct mail campaigns.
• Oversee the development and refinement of SQL queries that support the Strategic Marketing & Fundraising Services Team’s (SMFS) objectives. Serve as the primary query development escalation point and day-to-day troubleshooting escalation point for BDO Specialists.
• Collaborate with internal teams across Fundraising OPS and SMFS departments to advance strategic initiatives.

Role Responsibilities 

Strategic Leadership & Vision: 

• Develop and communicate a long-term vision for membership marketing data segmentation.
• Provide strategic guidance on marketing segmentation, testing approaches, and query architecture to meet the needs of MSB Co-op members and SMFS department.
• Ensure our data production and output capabilities align with CDP's scale and sustainability ambitions.
• Proactively identify and communicate when marketing approaches are not easily scalable and may conflict with the needs of the MSB co-op.

Team Management & Development: 

• Set clear responsibility and role expectations for each BDO Specialist.
• Manage BDO Specialist performance, providing transparent feedback and fostering a culture of continuous improvement.
• Delegate team responsibilities effectively to BDO Specialists.
• Equip the team to serve as subject matter experts for direct mail segmentation and marketing data.
• Foster an inclusive, mutually supportive, and meritocratic working environment, ensuring opportunities for career acceleration on advanced projects.
• Recognize and celebrate Specialist success and provide timely recognition for exceptional contributions.
• Protect time for team training and skill building, including professional development.
• Ensure team members have the autonomy and resources to manage their work effectively.

Operational Excellence & Process Optimization: 

• Serve as the primary query development escalation point and day-to-day troubleshooting escalation point for BDO Specialists.
• Prioritize short-term query projects to align deadlines and ensure work benefits BDO and MMT without disrupting day-to-day operations.
• Manage BDO deadlines and ensure timely direct marketing data delivery.
• Manage query updates to accommodate changes in marketing approaches, strategy, and testing.
• Ensure coverage for all mailings to maintain data production schedules during unexpected absences.
• Oversee station onboarding and offboarding, ensuring appropriate data points for timely delivery.

• Support the implementation and management of corrective actions identified through retrospectives to resolve root causes of issues.
• Actively incorporate technological advances to optimize direct mail data production processes.
• Ensure query outputs are published to CDP's codebase and peer-reviewed.

Cross-Team Collaboration & Communication: 

• Foster positive collaboration between the marketing and BDO teams by providing strategic and tactical support and defining optimal collaboration approaches.
• Voice BDO Team needs and garner support from other CDP Teams as needed.
• Actively collaborate with other CDP teams requiring BDO Team support, ensuring clear expectations and consistent follow-through.
• Support the Business Intelligence & Analytics (BIA) team by providing access to segmentation data and relevant context for their data analysis.
• Ensure necessary marketing data (source codes, contact history, and finder file data) are maintained accurately in RevCRM.
• Support information sharing within weekly 1:1s, Team Meetings, and scrum meetings.
• Support data outputs that allow for easy analysis of marketing data.

Required Skills and Experience  

• Strong SQL expertise, with a demonstrated ability to mentor and support others in growing their SQL skills.
• Proven experience with cloud-based modern data stack tools (e.g., Snowflake, DBT, Fivetran).
• Team leadership experience.
• Ability to translate complex business requirements into technical solutions.
• Strong written and verbal communication skills.

Preferred Qualifications (Not Required) 

• Direct experience with Snowflake and DBT.
• Experience managing fundraising or marketing operations.
• Familiarity with marketing test design and implementation.
• Knowledge of CRM systems.
• Experience using version control tools such as GitHub.
• Passion for Public Media & Non-profits.

 Education Requirements:

Bachelor's Degree or equivalent work experience preferred

We strongly encourage individuals from historically marginalized and underrepresented groups to apply, even if you don’t meet every qualification. We value diverse perspectives, lived experiences, and commitment to public service. 

All CDP people have unique talents and experiences that create our company culture where we can all thrive and bring our whole selves to work each day. Successful candidates will identify easily with a set of character attributes, as listed below:  

•    Inclusive mindset:  You embrace and demonstrate an inclusion mindset and role model these behaviors for the organization.  

•    A Communicator: You possess strong communication skills and have great customer service skills; you like people and want to help.  

•    A Critical Thinker: You regularly look for ways to find efficiencies, innovate, and make improvements where you can.  

•    Process Oriented: You’re able to understand, work in, create, and improve processes.  

•    A Collaborator: You’re a team player willing to help where needed; a relationship builder whose can-do attitude inspires others; you actively share your job knowledge with team members.  

•    Someone Who Seeks to Learn: You are eager to listen, study, and learn new things quickly; you are resourceful and are open to regularly accepting and growing from feedback.  

•    Enterprising: You have proven success working in a fast-paced and changing environment; you have a strong work ethic and are excited to add value to the organization and its mission.   

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CDP is proud to be an equal opportunity workplace and employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, national origin, nationality, immigration status, citizenship, religion or religious creed (or belief, where acceptable), sex/gender, sexual orientation, gender identity and gender expression, pregnancy, marital status, age, citizenship, marital status, handicap or disability, genetic information or characteristics (or those of a family member), Veteran or military status,  political belief, or socio-economic status.  CDP does not discriminate against individuals on the basis of those characteristics or any other characteristic protected by law.