Media Strategist/Senior Media Strategist

A career that makes a difference!

RKD Group is a leading direct response marketing and advertising agency dedicated to serving nonprofits. Headquartered in Dallas, Texas, we are a remote-first company that has helped hundreds of nonprofits raise billions of dollars to drive meaningful impact.

The Senior/Media Strategist is one of the primary contacts for developing client-facing media strategies and educating clients and colleagues. They will serve as a key link between media operations and the client and, therefore, must be able to speak knowledgeably and confidently regarding actionable next steps while relaying client needs. Day-to-day responsibilities include attending internal meetings to assess client goals and objectives, developing strategic media plans and media campaign strategy documents, attending client meetings to present digital media strategies, and fielding strategy-related questions.  

Senior/Media Strategist will also review and provide insights on digital media program performance, suggest optimizations, and adjust strategic digital media plans accordingly. This includes polishing of client reporting and having an in-depth understanding of all reports and metrics to address client questions and concerns. While media operations will conduct post-campaign reporting, the media strategist is responsible for aggregating data from various data sources into finished, client-facing reports and resources.  

Responsibilities and Expectations: 

• Understand the marketing and fundraising goals and objectives of assigned clients’ programs
• Knowledgeable regarding all facets of RKD Digital, including heavy search, social, and display
• Develop digital media plans
• Compile digital media strategy briefs for clients that will be incorporated into broader strategy briefs
• Participate in client meetings to present and answer questions related to digital strategies, including:
  1. Media plans
  2. Strategy briefs
  3. Expansion and growth opportunities
• Review client media performance to assess and evaluate the effectiveness of the strategy and optimizations necessary to meet program goals

Requirements:

The successful candidates will be able to demonstrate: 

• Excellent planning and organization skills, along with strong attention to detail.
• Interpersonal and communication skills, verbal and written, both internal and external.
• Strong analytical skills and the ability to develop client strategy, while maximizing the use of internal resources.
• Efficient problem-solving while demonstrating confident and persuasive presentation skills, with a strong customer focus.
• Experience with the following Digital Media Channels:
  1. Programmatic Display
  2. Paid Search
  3. Facebook / Instagram
  4. Connected TV
  5. Video
  6. Programmatic Audio
  7. Native Advertising
• Adept at identifying and understanding new digital media trends and technology to be utilized in client strategies.
• Taking initiative and responsibility, while adapting to change in a fast-paced, demanding environment. 

Education and Experience: 

• Bachelor’s Degree.
• 3-4 plus years’ experience with media/digital direct response in an agency environment is preferred
• Experience developing media strategies is preferred. 

This position is offered remotely, but travel is estimated at up to 20% during client planning seasons.

Pay range expected for the position: $70,000 to $85,000 annually.

The compensation and position level for this role will be determined based on the market location, experience, job skills, and qualifications of the candidate.

RKD Group offers highly competitive compensation commensurate with experience and a full range of benefits.

RKD Group is an Equal Employment Opportunity employer.

No sponsorships are available for this position.

RKD Group offers highly competitive compensation commensurate with experience and a full range of benefits. 

RKD Group is an Equal Employment Opportunity employer. 

No sponsorships available for this position.