About Us
CMB is a full-service custom market research and strategy firm based in Boston. As a Top 25 Insights & Analytics company, we’re known for our relentless business-decision focus and cutting-edge creativity. Our passion is helping the world’s leading brands engage, innovate, and grow. We leverage the best of advanced analytics, consumer psychology, and market strategy to tackle game-changing initiatives and business challenges for our clients.

What about our culture? Simply put, our people are our power. We have a diverse, inclusive and collaborative team of bright perspectives and curious minds. At CMB you’ll have plenty of opportunities to achieve your full potential. From learning new skills, expanding your expertise, and continuing to advance your professional development, you will feel supported and valued.

Our benefits say a lot about how much we value our employees: we offer a fully paid sabbatical, a $250 wellness stipend, paid time off to volunteer, generous medical plans, a 401k match, and more. Every employee also gets to enjoy an employee stock ownership plan (ESOP).

ESOP? Yes, we are 100% employee owned! An ESOP is like a qualified retirement plan, similar to a 401k, but you don’t have to make any contributions to participate in the rewards. When we each work hard to provide exceptional service and deliverables to our clients, the positive performance of the company increases the value of our stock and enables the accumulation of wealth for all our employee-owners.

About the Position
We’re looking for an innovative and strategic leader to serve as our VP of Advanced Analytics & Data Strategy. In this high-impact role, you will oversee and evolve the core of CMB’s analytics and data functions—leading a talented team while driving the development of AI-powered solutions to modernize and accelerate segmentation, market sizing, conjoint, and simulation work. You’ll shape the future of how we design, analyze, and deliver custom market research, playing a key role in our pursuit of smarter, faster, and more effective insights. Reporting to the SVP of Client Services, this role offers the opportunity to be both a hands-on expert and a visionary leader, influencing client outcomes, internal innovation, and our broader thought leadership in the industry. This role may be hybrid in Boston or work remotely in the US.

About You
You’re a strategic thinker and natural collaborator with a deep curiosity for how data and AI can transform business decisions. You thrive at the intersection of complex analytics, practical applications, and client impact. You’re not only fluent in advanced statistical techniques but also adept at simplifying and communicating their value to executives and clients alike. You love developing others and are energized by coaching high-performing teams. You're equally comfortable guiding innovation, partnering across teams to launch new products, and rolling up your sleeves on high-stakes client work. You're recognized as a thought leader and trusted advisor, inside and outside your organization.

About Your Background
You’ve worked hard to get to where you are and are ready to bring your advanced analytics expertise to help CMB elevate our offerings and drive innovation. With a strong track record leading custom market research analytics, you bring deep proficiency in advanced methodologies, hands-on experience with tools like Sawtooth and SPSS, and a proven ability to apply AI to enhance data strategy and analysis. You’re also a trusted leader, known for mentoring high-performing teams and delivering impactful, strategic insights to clients. Here’s what you’ll be doing and the qualifications we are looking for:

Responsibilities and Expectations
Development

Coach and advise the Advanced Analytics and Data Management teams and help guide CMB’s strategic priorities and relevant market opportunities
Establish standards and best practices (e.g., tools, processes) for both teams with the ability to flex to meet client needs and to drive innovation
Collaborate with Growth Strategy and Product Development to develop and validate new approaches to deliver quality, speed, and efficiency in design, analytics and reporting using AI
Anticipate requirements for future capabilities, including using AI to improve methodological design, data collection, analytics and reporting
Partner with Account Executives (e.g., Practice Leaders, Account Directors) and Product Development to develop and implement revenue-driving solutions that create long-term customer and business value

Personal Expertise

Stay abreast of leading-edge data management, quantitative research methodologies, analytical techniques, AI analysis, and report automation, measurement, design standards, and their practical applications
Be expert at building analytics solutions to solve clients’ business problems and advising clients on how to interpret results to drive business impact
Be recognized as a quantitative methodology, AI, and analytical thought leader and industry expert both internally and externally
Author thought leadership content for a range of sources, including journals, website, and blogs
Present at industry conferences
Develop and deliver professional development opportunities when appropriate (e.g., CMBU, Advanced Analytics Show & Tell)

Client Building

Make a direct contribution to CMB’s sales success including growing new client relationships and revenue
Develop, sell, and deliver data integration-based offerings to new and existing CMB clients
Passionate consultant who builds trust via exceptional executive presence in client interactions

Team Management

Lead the Analytics & Data Management function and coach team members and external resources including, analysts, project consultants and methodological experts
Partner with CMB senior leadership to establish and achieve goals for the Advanced Analytics and Data Management teams (e.g., client satisfaction, project execution and profitability, team efficiency, employee utilization)
Continuously measure and discuss performance, providing mentoring and coaching feedback, and creating development opportunities
Conduct timely performance reviews for Advanced Analytics team and participate in peer reviews
Advise on external partner capabilities (people, processes and tools) to meet the needs of CMB clients and business
Plan and manage talent capacity including ensuring an equitable workload distribution across team members and cross-training across team where it makes sense
Work with other managers, colleagues and P&C to effectively recruit and onboard new CMB talent, when necessary
Lead and actively participate in cross-company initiatives

Projects

Partner with clients, Practice Leaders and Client Services team members to successfully contribute to end-to-end client/project delivery alignment leading to valuable insights, high client satisfaction and quality project deliverables
Directly own, work on, and complete the most complex client project engagements, as needed
Mentor/guide Advanced Analytics team members to ensure successful completion of project work

Qualifications

Master’s degree in a related field (e.g., statistics, math, market research, psychology, economics)
Minimum of 10 years independently managing custom market research analytics projects and teams
Experience pioneering new generative AI-approaches to data collection, analysis, and report automation using in-house or third-party technology
Experience with complex market research analytical techniques and approaches including conjoint & choice modeling (ACA, CVA, CBC, ACBC, MBC), preference modeling (Maximum Difference Scaling, Anchored MaxDiff, Sparse MaxDiff), segmentation modeling (Latent Class, CART/CHAID, cluster and ensemble analysis), simulator and typing tool development, structural equation modeling, regression modeling, survival analysis, discriminant analysis, adjusted chi-square residuals analysis, factor analysis, data mining, stochastic (applied probability) modeling, time-series modeling & forecasting
Hands on experience using advanced analytical tools and technology including and not limited to Sawtooth Software products, Salford Systems Predictive Modeler Suite (TreeNet, MARS), LatentGold, TURF analysis software, and SPSS (including SPSS AnswerTree)
Exceptional leadership, management, and mentoring skills
Excellent at establishing and strengthening relationships with clients, internal colleagues, and vendors
Highly effective collaborator and influencer
Proven track record managing to milestones, deliverables, and budgets
Effective at delegating, managing, and influencing teams and individuals
Excellent at managing multiple projects and priorities simultaneously
Able to see the big picture and operate with a strong attention to detail
Excellent prioritization, communication, presentation, and writing skills
Must be hands-on team player

Utilization Goals

The typical utilization goal for this role is 20-40%

Travel

Less than 15%

*No agency assistance needed*
*No visa/work authorization available*

CMB strongly encourages candidates from diverse backgrounds and experiences to apply. We recognize that people from structurally marginalized groups often only apply to jobs if they meet 100% of the qualifications, despite the reality that applicants rarely ever meet 100% of the qualifications. If you have demonstrated experience in the custom market research and insights industry and this position aligns with your experience and interests, please apply!

CMB is an Affirmative Action and Equal Opportunity Employer and encourages applications from all qualified individuals without regard to race, color, national origin, religion, sex, gender identity, sexual orientation, age, disability, or protected veteran status, or to other non-work-related factors. As part of our commitment to inclusivity, CMB will ensure that persons with disabilities are provided reasonable accommodations. If a reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact Kate Milligan at [email protected].

The annual base salary range for this position is $175,000-$215,000 plus bonus, benefits, and an employee stock ownership plan (ESOP). The base salary is dependent on a variety of factors including (but not limited to) experience, expertise, skills, and employee's location.

Marketing Science VP, Advanced Analytics & Data Strategy

Offer summary

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