Marketing Specialist

Marketing Specialist  

Canada (Remote)

Overview:

We’re R.O. Writer. Trusted by thousands of auto repair shops for almost 50 years and now built for what’s next. Our all-in-one shop management software helps auto repair businesses work smarter and grow faster, with tools that simplify everything from digital inspections and parts sourcing to pricing and profitability. By joining R.O. Writer, you’ll enjoy the benefit of working in an entrepreneurial environment while being part of a large, publicly traded organization, Constellation Software Inc. 

We’re in an exciting phase of transformation. We’re improving our product, strengthening how we support customers, and evolving how we show up in the market. 

We’re looking for a versatile, results-driven Marketing Specialist who’s excited to create and execute impactful marketing that connects with customers and moves the business forward. 

Key Responsibilities:

• Execute email marketing campaigns to generate leads, drive product adoption, and retain existing customers 

• Build and optimize automated email journeys that nurture contacts based on behavior and lifecycle stage 

• Maintain clean, well-segmented prospect and customers lists to improve targeting  

• Create and distribute marketing content across email, web, partner, and social channels, to support both acquisition and retention 

• Deliver customer communications tailored to key segments, helping users stay informed, supported, and connected. 

• Support the planning and execution of marketing campaigns and promotions that drive product usage, upsell, and customer engagement. 

• Assist with trade shows and customer events, including promotional materials and follow-up communications. 

• Monitor and report on key KPIs (e.g., email engagement, campaign ROI, retention), using performance data and insights to continuously improve strategy and execution. 

• Contribute to a variety of marketing initiatives and projects as needed to support team goals and business priorities. 

Qualifications:

• 3+ years of experience in marketing, with a focus on email marketing, customer communications, and campaign execution in a B2B or SaaS environment 

• Bachelor’s degree in Business, Marketing, Communications, or a related field 

• Strong business acumen and a solid understanding of marketing best practices across the funnel, from awareness to conversion and retention 

• Hands-on experience with Salesforce Account Engagement (Pardot), including list management, automation, and reporting  

• Proficient with marketing tools and platforms such as WordPress, Canva, and Google Analytics 

• Strong content development writing skills, with the ability to adapt messaging for different customer segments 

• Experience managing social media channels and/or online communities to drive engagement 

• Solid understanding of marketing metrics, KPIs with the ability to analyze performance and tie marketing activity to business outcomes 

• Resourceful, self-starter with the ability to operate without a strict playbook—comfortable working in a fast-paced, evolving environment 

• Excellent organizational skills with the ability to manage multiple priorities and deadlines