Ad Operations Specialist

The Programmatic Ad Operations Specialist is part of GumGum’s Ad Operations team, whose primary responsibilities include the management, optimization and analysis of Programmatic and Direct campaigns throughout the GumGum platform. The Programmatic Ad Operations Specialist is an enthusiastic, confident, and flexible team player, with a strong analytical and creative mindset that thrives in a fast paced and dynamic environment.

What You'll Achieve

• Campaign Management
  • Ability to autonomously setup and drive the technical setup of Direct and Programmatic campaigns.
  • Setup ad creatives and tracking tags for direct and programmatic campaigns.
  • QA, Monitor and Optimise campaigns to ensure the highest possible outcomes, whilst ensuring campaign delivery.
  • Work as the liaison between the buyer (GumGum’s Client), DSPs or 3rd Party Vendors as required to activate and measure successful campaigns, while troubleshooting any issues that may arise on either side.
  • Consult with the other team members to ensure the success of all campaigns and the satisfaction of the client.
  • Assist with End of Month billing processes.
  • Effectively use GumGum data products various other data/tracking/monitoring tools to ensure campaign success.
• Technical Skills & Support
  • Serve as a point of contact for clients and internal teams regarding technical aspects of campaigns.
  • Familiarity with programmatic advertising concepts and business models as well as industry process, terminologies, and best practices.
  • Familiarity with DSP vendors, a variety of third party vendor tracking / monitoring tools and project management tools.
• Reporting and Analysis
  • Generate regular reports on campaign performance and present insights to internal and external stakeholders.
  • Extract meaningful insights and trends from campaign data.
• Escalation and Collaboration
  • Work closely with the Sales team & Account Management team to help formulate media plans and campaign strategies.
  • Collaborate across multiple departments to analyse insights data and provide deliverables pre/mid/post-campaign.
  • Take ownership of and investigate discrepancies and other campaigns related issues as necessary, conducting testing and escalation to relevant stakeholders as required. 

Skills You'll Bring

• Bachelor's degree in a related field, such as Advertising, Marketing, Business, or a relevant discipline.
• 2+ years of relevant experience trafficking, optimising and pacing digital advertising campaigns.
• Experience with various ad serving systems (DCM), project management tools, data management platforms (DMPs), demand side platforms (DSPs), and research study vendors.
• Understanding of digital media & advertising principles (marketing funnel, media rate types, programmatic media, etc)

What We Offer

• Learn about our benefits & perks package at gumgum.com/benefits. If you'd like additional information, your recruiter can share more specifics during the hiring process!