VP, Digital Marketing

Dodge Construction Network (Dodge) is seeking a dynamic and performance-driven VP,  Digital Marketing with deep expertise in generating high volumes of qualified SMB leads through data-driven organic, paid and social marketing strategies that reflect increasing end-market adoption of AI in the customer journey and purchase funnel. This hands-on role will also lead the optimization and redevelopment of Dodge’s marketing websites, ensuring they are high performing secure and aligned with customer needs.  This role is ideal for a digital leader with strong MarTech acumen, a growth mindset, and a passion for leveraging AI and scalable digital tactics to convert interest into measurable revenue. 

This is a full-time position and reports directly to the Chief Marketing Officer. 

Preferred Location  

This is a remote, home-office based role and candidates located in the continental United States will be considered.

Travel Requirements 

Expected travel is 10% for this role. 

Essential Functions  

Lead Generation (with strong focus on high-volume SMB) 

• Develop and execute digital strategies and campaigns to drive large-scale SMB lead generation across paid media, SEO, social, affiliate, and retargeting channels —achieving aggressive growth targets while optimizing CAC  
• Diversify campaign mix beyond paid search to other forms of B2B paid media (e.g., LinkedIn) and develop a strategy for enabling potential customers to become aware of and interested in Dodge in an increasingly AI-first user journey  
• Optimize ad targeting, ad copy, landing pages, offers, and conversion paths to improve engagement and lead quality; develop a deep understanding of our customer/prospect segments and the best approaches to target them 
• Track campaign, lead-generation, cost metrics and develop analytics insights that drive ongoing performance improvement 
• Coordinate with Social and Outbound Marketing colleagues to ensure messaging alignment and proper lead capture 
• In partnership with Head of Revenue Operations, ensure that all leads are integrated into sales systems (e.g., SFDC) and that lead qualification and opportunity conversion metrics are accurate and applied to improving campaign performance 
   

Website Strategy, Maintenance, Performance and Redevelopment 

• Manage, and as needed, update or upgrade the existing Dodge marketing websites (construction.com, TBB, IMS, Sweets, Principia) 
  • Track and analyze website traffic, user navigation, and organic lead generation. Identify insights that lead to ‘no-regret’ site improvements (e.g., projects.construction.com, form fill pages, home page text) 
  • Ensure that Dodge content is published in a highly visible and easily accessible manner, including our project data (see projects.construction.com), data and insights from our team of economists, and insights from our research team and ensuring that all content assets are easily sharable across social channels 
  • Maintain a high SEO score for the websites 
  • In partnership with CTO, ensure that websites are secure and well-defended from malicious actors 
• Lead the strategy, redesign, redevelopment and potential integration of the sites (starting with construction.com) in partnership with and input from Marketing, Product and Sales leaders and stakeholders and with technical support from a technical front-end website developer 
  • Strategic input provided from CMO on brand architecture, target customer segments, and segment-specific pain points. You should display an intense curiosity to understand and refine the messaging around our customer segments (i.e., pain points) to ensure that our website reflects and reinforces the engagements that our sales teams have with customers and prospects; you will develop a deep understanding of our segment-specific competitors to ensure that our differentiators are clearly articulated 
  • Website content input from Product leadership on product/solution value propositions and competitive differentiation (including surfacing of insights related to project data and analytics) 
  • Input from Research and Economist teams for distribution of proprietary content (e.g., subscriptions to economist newsletter, research whitepapers, etc) 
  • Partnership with Sales teams to obtain compelling customer testimonials 

Martech & Digital Infrastructure Leadership 

• Oversee the design and performance of the marketing tech stack to support high-volume lead flow, segmentation, and campaign measurement; ensure seamless integration with sales and RevOps systems 

Education Requirement 

Bachelor’s degree in a related field or equivalent education and work experience 

Required Experience, Knowledge and Skills  

• 10+ years in digital marketing, with a strong track record of high-volume SMB lead generation and revenue-focused growth 
• Expert in performance marketing, including paid social, search, programmatic, SEO/SEM, content syndication, and email marketing 
• Proven success in campaign strategy and execution that drives pipeline, optimizes CAC, and improves ROI 
• Strong analytical and data-driven mindset, fluent in attribution modeling, funnel analysis, and ROAS optimization 
• Advanced proficiency in MarTech, including WordPress CMS, Salesforce Pardot, GA4, GTM, Unbounce, Ongage, Event Brite, ON24, Adobe Creative Cloud, and Hive 
• Hands-on experience with website strategy and optimization, including multi-site management, SEO, UX, and site performance improvement 
• Strategic yet execution-oriented, able to synthesize complex product/customer landscapes into clear, impactful marketing actions 
• Strong cross-functional collaborator, experienced in aligning Product, Sales, and Engineering on messaging, digital experience, and lead flow 
• Customer- and outcome-focused, with deep empathy for end-user needs and a passion for building scalable, AI-enhanced marketing systems 
• Background in B2B SaaS, tech, or fast-paced digital environments preferred 

About Dodge Construction Network  

Dodge Construction Network exists to deliver the comprehensive data and connections the construction industry needs to build thriving communities. Our legacy is deeply rooted in empowering our customers with transformative insights, igniting their journey towards unparalleled business expansion and success. We serve decision-makers who seek reliable growth and who value relationships built on trust and quality. By combining our proprietary data with cutting-edge software, we deliver to our customers the essential intelligence needed to excel within their respective landscapes. We propel the construction industry forward by transforming data into tangible guidance, driving unparalleled advancement.  

Dodge is the catalyst for modern construction. 

Salary Disclosure 

Base Salary Range: $180,000-$220,000  

This represents the expected salary range for this job requisition. Final offers may vary from the amount listed based on factors including geography, candidate experience and expertise, and other job-related factors. Dodge Construction Network’s compensation and rewards package for full time roles includes a market competitive salary, comprehensive benefits, and, for applicable roles, uncapped commissions plans or an annual discretionary performance bonus. 

For this role, we are only considering candidates who are legally authorized to work in the United States and who do not now or in the future require sponsorship for employment visa status. 

A background check is required after a conditional job offer is made. Consideration of the background check will be tailored to the requirements of the job and consistent with all federal state and local ordinances.  

Reasonable Accommodation 

Dodge Construction Network is committed to recruiting, hiring, and promoting people with disabilities. If you need an accommodation or assistance completing the online application, please email [email protected]. 

Equal Employment Opportunity Statement 

Dodge Construction Network is an Equal Opportunity Employer. We are committed to leveraging the talent of a diverse workforce to create great opportunities for our business and our people. All employment decisions shall be based on merit, qualifications, and business needs without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, pregnancy, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law. 

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